Scheduled publishing is a crucial feature for marketers looking to optimize their content distribution strategy. With Core dna, marketers can easily set up and manage their content to be published at specific times without the need for manual intervention. This feature not only enhances workflow efficiency but also ensures that content reaches the target audience at the optimal time for engagement.

How Scheduled Publishing Works

Core dna’s scheduled publishing feature allows users to select specific dates and times for content release. This is particularly useful for managing campaigns across different time zones, ensuring that content is published when your audience is most active. Users can queue up multiple pieces of content to be published at different times, which is ideal for maintaining a consistent online presence.

Integration with Core dna

Within the Core dna platform, scheduled publishing is seamlessly integrated into the content management system (CMS). Users can access the scheduling feature directly from the content editor interface. This integration ensures that the scheduling process is intuitive and easy to manage, allowing marketers to focus on crafting compelling content without worrying about the logistics of publication timing.

Practical Use Case

Consider a global marketing team that needs to coordinate the release of a new product announcement. Using Core dna’s scheduled publishing, the team can prepare their content in advance and schedule it to go live simultaneously in different regions, thereby maximizing impact and ensuring a synchronized release. This eliminates the need for team members to manually publish content at odd hours, which can lead to errors and inconsistencies.

Implementation Example

To implement scheduled publishing in Core dna, follow these steps:

1. Navigate to the content editor within Core dna.
2. Create or edit the content you wish to schedule.
3. Select the 'Schedule' option, typically located in the publish settings.
4. Choose your desired publishing date and time.
5. Review the scheduled content in the 'Scheduled Posts' section to ensure accuracy.
6. Confirm the schedule to finalize the process.