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Does Core dna integrate with our ERP, PIM, CRM, scheduling, payments, and identity provider?
Yes — direct integrations with common ERPs (SAP, NetSuite, Microsoft Dynamics 365), PIMs, CRMs, payment processors, scheduling and booking systems, and identity providers, plus an open API and the Hooks orchestration engine for anything else.
Yes — direct integrations with common ERPs (SAP, NetSuite, Microsoft Dynamics 365), PIMs, CRMs, payment processors, scheduling and booking systems, and identity providers, plus an open API and the Hooks orchestration engine for anything else.
Single Source of Truth (SSOT)Glossary
SSOT centralizes critical data for consistent use across an organization.
SSOT centralizes critical data for consistent use across an organization.
Content Governance ModelGlossary
Defines the structure and benefits of a Content Governance Model.
Defines the structure and benefits of a Content Governance Model.
MicroservicesGlossary
Microservices enable rapid innovation, scalability, and operational efficiency for modern applications.
Microservices enable rapid innovation, scalability, and operational efficiency for modern applications.
Customer Journey AnalyticsGlossary
Customer journey analytics is the practice of connecting behavioral data from every touchpoint — web, email, app, support, in-store — to measure and improve the actual paths customers take toward purchase and loyalty.
Customer journey analytics is the practice of connecting behavioral data from every touchpoint — web, email, app, support, in-store — to measure and improve the actual paths customers take toward purchase and loyalty.
Website PersonalizationGlossary
Website personalization is the practice of adapting a website's content, offers, and experience to each visitor based on who they are, where they came from, and how they behave.
Website personalization is the practice of adapting a website's content, offers, and experience to each visitor based on who they are, where they came from, and how they behave.
Enterprise CommerceGlossary
Enterprise commerce is online selling at organizational scale — multiple brands, sites, regions, catalogs, and buyer types running on shared infrastructure with deep integration into ERP, CRM, and operational systems.
Enterprise commerce is online selling at organizational scale — multiple brands, sites, regions, catalogs, and buyer types running on shared infrastructure with deep integration into ERP, CRM, and operational systems.
Martech StackGlossary
A martech stack is the collection of marketing technology tools an organization uses to attract, convert, and retain customers — spanning content, data, delivery, and measurement layers.
A martech stack is the collection of marketing technology tools an organization uses to attract, convert, and retain customers — spanning content, data, delivery, and measurement layers.
User FlowGlossary
A user flow is the sequence of steps a user takes through a website or app to complete a specific task, from entry point to final action, mapped and designed to remove friction along the way.
A user flow is the sequence of steps a user takes through a website or app to complete a specific task, from entry point to final action, mapped and designed to remove friction along the way.
Hero ImageGlossary
A hero image is the large, prominent banner visual at the top of a web page — usually paired with a headline and call to action — that sets the page's message in the first screenful.
A hero image is the large, prominent banner visual at the top of a web page — usually paired with a headline and call to action — that sets the page's message in the first screenful.
Below the FoldGlossary
Below the fold is the portion of a web page that only becomes visible once a visitor scrolls — where supporting detail, proof, and secondary calls to action do the work of converting an interested reader.
Below the fold is the portion of a web page that only becomes visible once a visitor scrolls — where supporting detail, proof, and secondary calls to action do the work of converting an interested reader.
Agentic CMSGlossary
An agentic CMS is a content management system where AI agents can plan and execute multi-step content work — creating, updating, organizing, and publishing — under human-defined goals and governance, rather than just assisting with suggestions.
An agentic CMS is a content management system where AI agents can plan and execute multi-step content work — creating, updating, organizing, and publishing — under human-defined goals and governance, rather than just assisting with suggestions.
Content Approval WorkflowGlossary
A content approval workflow is the defined sequence of review steps — with named roles, criteria, and deadlines — that content passes through between draft and publication.
A content approval workflow is the defined sequence of review steps — with named roles, criteria, and deadlines — that content passes through between draft and publication.
Headless CMS SEOGlossary
Headless CMS SEO is the practice of maintaining search visibility when content is delivered through APIs to a separate front end — where rendering, metadata, and structured data become your build's responsibility rather than the CMS's.
Headless CMS SEO is the practice of maintaining search visibility when content is delivered through APIs to a separate front end — where rendering, metadata, and structured data become your build's responsibility rather than the CMS's.
Content TrackingGlossary
Content tracking is the practice of measuring how content performs after publication — who finds it, how they engage with it, and what actions it drives — so content decisions run on evidence rather than output volume.
Content tracking is the practice of measuring how content performs after publication — who finds it, how they engage with it, and what actions it drives — so content decisions run on evidence rather than output volume.
How do multi-location businesses manage corporate and local website content from one platform?
Corporate owns a master version of every piece of content. Locations inherit it by default and can override only the fields you unlock — the rest stay locked.
Corporate owns a master version of every piece of content. Locations inherit it by default and can override only the fields you unlock — the rest stay locked.
How can multi-location brands limit what a location manager is allowed to change?
Yes. Roles and permissions are scoped per location and per content type.
Yes. Roles and permissions are scoped per location and per content type.
Who maintains a multi-location website platform after launch, the vendor or your team?
Core dna is managed infrastructure. We handle hosting, security patches, performance, core upgrades, and ongoing managed services for configuration changes.
Core dna is managed infrastructure. We handle hosting, security patches, performance, core upgrades, and ongoing managed services for configuration changes.
How is AI search optimization different from SEO?
SEO optimises a page for a position, AI search optimization optimises data for retrieval, and the practical difference is that a good ranking used to end in a visit and now often ends in an answer.
SEO optimises a page for a position, AI search optimization optimises data for retrieval, and the practical difference is that a good ranking used to end in a visit and now often ends in an answer.
How do you measure AI visibility?
Re-run a fixed set of prompts on a schedule and record what changed, tracking citation share rather than clicks, because an answer that quotes you correctly may send no traffic at all.
Re-run a fixed set of prompts on a schedule and record what changed, tracking citation share rather than clicks, because an answer that quotes you correctly may send no traffic at all.
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