How ADOTG Enhances Event Experiences with Core dna

Core dna team - 5 min read
Content Management

The concert series that changed outdoor events forever – A Day On The Green – celebrated its 500th show in November 2022.

After 500 shows and entertaining more than 4 million happy patrons, the a day on the green experience of good food, fine wine and great music in magnificent locations remains unrivaled and is firmly established as one of Australia’s most popular and premier outdoor concert events.

API Integrations for seamless experiences

An integrated platform for a streamlined process

ADOTG has API integrations with both their marketing tech stack and ticket sales system allowing them to have comprehensive data across all systems and giving them the tools to create seamless and enjoyable experiences for their attendees.

Solution

Core dna new approach to automation integrates an advanced webhook system and the largest API catalog to connect all your tech stack efficiently.

Content reuse, scheduling & automated updates

Global components and content scheduling

Due to the nature of ADOTG business - music and touring - content needs to be updated or published at odd hours and changes can happen last minute. The homepage is also the billboard for all upcoming events so it needs to constantly be up-to-date with what is happening.

Solution

Core dna ability to schedule components and features to go live at specific times allows ADOTG publish new lineups, event details, and supporting automatically on the website at midnight or 5 am without any need for manual intervention. New events and information are also automatically added and arranged in the homepage via Core dna’s intelligent content duplicator.

Consolidated features for more efficiency

One platform for all the data and content

ADOTG used several different software each specialized in one aspect of the customer journey. This meant data was scattered across many points and made each marketing task more time consuming.

Solution

Core dna features packed platform encompasses all that is needed for marketing teams to thrive. With Core dna’s DXP, ADOTG was able to consolidate all their data and get rid of other platforms such as forms makers or landing pages creators and operate solely via Core dna.

Hands-on and collaborative support team

The Core dna team is an integral part of the ADOTG team

ADOTG needed a team they could trust to work together towards achieving the best possible experience for their event attendees. It not a simple vendor/buyer relationship, it is a collaborative one where solutions are brainstormed and implemented together.

Solution

Core dna offers first-class support with dedicated teams for each of our clients. Hasan praises the support provided by the DXP team and emphasizes the strong collaborative relationship, appreciating the quick response and helpfulness of the support team.