AI & Emerging Tech
You don’t get to decide whether your team uses AI
Responsible AI has two halves. The model builders own safety and alignment. The organisations adopting them own...
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AI & Emerging Tech
The one word I’d argue with in Contentful’s definition of agentic AI
Contentful’s definition of agentic AI pauses a workflow for one human’s approval, and for one product description...
AI & Emerging Tech
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
We reviewed current OpenAI and Google product-data requirements and ran a live Clark Rubber retrieval test to see...
AI & Emerging Tech
AI Commerce is Changing the Purpose of Your Website
In the span of a few months, we’ve seen a chain reaction: OpenAI launched Instant Checkout on 29 September 2025,...