Core dna Launches MCP Server to Power Agentic Operations for Multi-Property Brands
Melbourne / Boston / Berlin
Core dna has launched an agentic platform that solves software sprawl and cuts development costs for multi-property brands, franchises, and membership networks. The MCP native platform empowers non-technical users to orchestrate content, commerce, automations, SEO, behavior-based personalization, and more, just by entering prompts.
"Most multi-property operators are paying what we call an integration tax, the cost of stitching together a separate CMS, commerce engine, workflow tool, and middleware layer for every brand or location they run," said Sam Saltis, CEO of Core dna. "We've re-built Core dna to solve that. Now, our customers have a single backbone for their entire network of websites, locations, and chapters. Marketers just tell Core dna what they want, and it does it safely, securely, and without a costly developer in the loop," Saltis added.
Built for multi-site and multi-location operators
Core dna is designed around the reality of running many properties from a small central team. Customers describe a change once, set the scope (one brand, a region, every chapter, or the full network), and the platform pushes it across the properties selected, with approval, audit, and rollback in place.
YMCA Greater Toronto replatformed 80 chapters off multiple CMS and LMS tools onto Core dna, reporting a 500% increase in online registrations, $100,000 in platform savings, and CMS adoption rising from 20% to 90%. Other customers cited on the new site include Clark Rubber and Frontier, with 70+ locations managed from a single instance.
Agentic by design, with MCP live in production
The relaunch puts AI agents in the day-to-day marketing workflow. Core dna's customers are already benefiting from the platform's MCP server, which enables marketers to create new landing pages and full websites, then refine them in Core dna's CMS using the visual editor.
On the platform's efficiency, Saltis remarked that, "both the agent layer and the editor write to the same content graph, so the team can go from prompt to draft to live page without waiting on a developer ticket."
That same content graph powers the headless API for storefronts, apps, and other AI agents. Dev teams keep the flexibility they expect. Marketing keeps the ability to ship without them.
About Core dna
Core dna is an agentic operations platform for franchises, multi-brand retailers, manufacturers, and membership networks. The platform holds a 4.5-star G2 Enterprise rating in Digital Experience Platforms, reports 99.9%+ API uptime, and an average time-to-launch of under 60 days. Core dna operates from Melbourne, Boston, and Berlin.
Press contact: nisrine.douidy@coredna.com