Product variants

Explore the Product Variants feature in Core dna for rich e-commerce solutions.

Product Variants Feature

Understand how the Product Variants feature seamlessly integrates and enhances your e-commerce solutions with Core dna.

How Product Variants Work with Core dna

Core dna’s Product Variants feature empowers marketers and e-commerce managers to offer a diverse range of product options while maintaining an organized inventory. Each variant—be it size, color, or material—can be managed under a single product page, allowing for streamlined navigation and improved user experience.

This feature works by associating individual SKUs with each variant, thereby facilitating detailed sales tracking and inventory management. By integrating this feature, businesses can enhance their product catalog’s flexibility, which in turn provides shoppers with comprehensive choices without overwhelming them.

Features and Capabilities

  • Dynamic Management: Easily add, edit, or remove variants without disrupting your store’s layout.
  • Inventory Oversight: Associate specific SKU numbers with each variant for precise inventory tracking and management.
  • Improved UX: All variants appear under a single product entry, simplifying the shopping experience.
  • Custom Attributes: Define and assign attributes like color and size to facilitate quick search and filtration by customers.

Practical Use Cases

Imagine an online apparel store leveraging Core dna’s Product Variant feature. A t-shirt available in various sizes and colors can now be displayed as a single product with a drop-down menu for each variant. This allows for a clear presentation and reduces the need for multiple product listings that can clutter web interfaces.

Implementation involves setting up a parent product, then defining variants such as Small, Medium, Large for sizes with SKU association for each. This ensures optimal inventory management.

Comparison Table

Feature Core dna Competing Platform
Variant Creation Automated SKUs and unified product pages Manual SKU entry, separate product pages
Inventory Management Integrated tracking per variant More complex, potentially requiring third-party tools
User Experience Streamlined variant selection Possibly fragmented experiences
Customization Highly customizable attributes Limited attribute assignment

Implementation Example

To implement the Product Variants feature, begin by logging into your Core dna backend. Navigate to the product management section, select 'Create New Product' and enter the primary product attributes. Once the parent product is set, define all possible variants and their specific attributes, like size or color. Ensure each variant is assigned a unique SKU for tracking and inventory management. Finally, review the setup via the platform preview to ensure correct configuration.

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