The enterprise DXP
without complexity.
Core dna is the only digital experience platform
with orchestration at its core.
It's a framework for complex business models to manage content, create AI agents, automate workflows, scale commerce, without extra layers of technology.
The smart choice for complex business
 |
Others | |||||
|---|---|---|---|---|---|---|
| Business flexibility |
|
|
||||
| Solution simplicity |
|
|
||||
| User experience |
|
|
||||
| Platform scale |
|
|
The smart choice for complex business
DNA
Provider
DNA
Provider
DNA
Provider
DNA
Provider
More than a CMS,
a content engine
Create more than websites. Configure pages, blogs, catalogs, or even an LMS from the same flexible content engine. With orchestration, your content becomes the backbone of any system you need online.
- Websites, blogs & microsites
- Learning platforms & course hubs
- Product catalogs & digital libraries
- Intranets, portals & resource hubs
Commerce platform
for every model
Run any business model from one platform. Power B2C, B2B, subscriptions, and omnichannel experiences without juggling systems. Connect ERP, CRM, and shipping, then automate workflows from pricing to fulfillment.
- B2C storefronts with global catalogs
- B2B portals with custom pricing
- Subscription & recurring billing
- Omnichannel & headless commerce
The digital nerve center
This is where automation meets intelligence. Orchestration connects your content, commerce, and systems into workflows that run themselves. Build AI agents, automate processes, and launch new services, without custom code or complexity.
- Automate workflows across content, commerce, and CRM
- Build AI agents for SEO, personalization, translation and more
- Trigger real-time customer journeys
- Launch new services without replatforming
Our pride & joy: service
We’re as proud of our service as we are of our platform. Core dna isn’t just software, it’s a partnership. From onboarding to ongoing optimization, you’ll have a dedicated team that treats your success like our own.
- Real people, 24/7: not just a ticket system
- Onboarding that sticks: training, playbooks, and best practices
- Solutions shaped for you: not one-size-fits-all
- A partner network worldwide to support your growth
Unique challenges, bespoke solutions
From complex portals to multi-brand rollouts, global brands
choose Core dna for unparalleled flexibility.
Configured to the way you operate
From B2B pricing logic to multi-location publishing to member engagement,
Core dna delivers solutions that support the digital backbone of how your business is built.
Franchise
Core dna helps franchises orchestrate their entire operation with centralized inventory, streamlined content, and one platform for both eCommerce and content management.
Membership
Core dna helps membership organizations manage the full member experience from seamless sign-ups to online programs, all in one platform.
B2B operations
With Core dna, B2B operations go from phone orders to fully automated portals, with smart pricing, invoice management, and product catalogs at your fingertips.
Agencies
With Core dna, agencies can deliver scalable, secure digital solutions. No plugin overload, just one platform to build AI agents, automate operations, and launch experiences that last.
Client Words
Unified Platform for
unmatched results at YMCA
"By consolidating all departmental sites into a single Core dna platform, we saved $100,000 and established a unified content hub that powers every new program launch"
- 500% increase in online registrations
- 90% CMS feature adoption by marketing (up from 20%)
- Real-time data sync across CRM, enrollments & programs
- Hands-on accompaniment and support
Saad Javed
Digital Marketing Manager,
YMCA Greater Toronto, Company
Core dna building blocks
Composable content
Prebuilt custom modules to build any site or app, no code required.
Omnichannel Commerce
Run B2C, B2B, subscription, or headless stores from one engine.
Hooks-powered automation
Define triggers, chain actions and build micro-services instantly.
API-first integrations
Connect to CRM, ERP, inventory, shipping, marketing platforms, or any other needed integrations.
What Our CTO Taught Me About Personalization Engines (and where they’re headed next)
Recently, I sat down with our CTO to talk about a project we rolled out for Frontier, a leading live-entertainment brand. He gave me a behind-the-scenes view into how the engine works, why it’s so fast, and where personalization is headed.
Sitecore vs Core dna
In this piece, we’ll compare Sitecore and Core dna across several categories to help enterprises select the best DXP for their needs. Comparing Architecture, Hosting, Content & Workflow, Cost & ROI, Support & AI
Why Mid-Market Enterprises Need a DXP (with Data to Back It Up)
For most mid-market enterprises, legacy systems are an overkill but on the other end, lighter CMS or SaaS eCommerce platforms can’t keep up with the demands. So what's the solution?
Release 2025.4.1: Performance Boosts, Facebook Login & Smart File Management
This minor release includes several improvements and bug fixes to enhance the platform’s performance and usability.
The Race to Vendor Consolidation: Mid-market Enterprises are Moving Away from Complexity
Mid-market leaders are moving away from tool sprawl and running toward vendor consolidation, where simplicity, speed, and scalability matter more than collecting logos in your tech stack.
Webflow vs WordPress vs Core dna (Best CMS For Agencies)
In this blog, we’ll compare Webflow and WordPress and also explain what makes our solution Core dna the best CMS for agencies compared to the alternatives.
Which one to choose: Open-Source CMS vs SaaS CMS
In this article, we'll compare open-source and SaaS CMS options, comparing their capabilities, upgrade rhythms and end-to-end costs to help you choose the model that best fits your business.
Core dna Orchestration Platform: Built for Complex Digital Businesses
From AI-personalization that adapts on the fly, to split shipping rules that make fulfillment feel effortless, we’ve embedded orchestration into the DNA of our platform, so you can move faster, grow smarter, and never duct-tape together tools again.
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow these content marketing trends to stay one step ahead.
Orchestration: The Missing Link for Most CMS and eCommerce Platforms
We built an orchestration engine, native to the platform, to give businesses the power to automate intelligently, integrate without friction, and control business logic at scale.
Build Better,
Stress Less
Let’s simplify content & commerce together. Discover a platform that adapts to your business — not the other way around.