Help Center

Help Center

Select from the popular questions below, or from the categories on the right.

About Core dna

    Does Core dna require software to be installed on my computer? (-)

    No, Core dna technology is a web based, cloud hosted SaaS application. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update our technology and have it instantaneously passed on to you. 

    Is Core dna privately owned? (-)

    Yes, Core dna is privately owned and operated from its offices in Melbourne, Australia and Boston, USA.

    Can Core dna be used for websites? (-)

    Yes, Core dna creates a staged approach to building an effective website. It allows you to create a website that serves your current needs, while providing the flexibility to quickly and easily add products as your business grows. 

    Core dna is what differentiates an aesthetically appealing website from one also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparelleled advantage. It offers the backend user the ability to effectively manage content, layout and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable. 

    Can Core dna be used for microsites? (-)

    Core dna is built for flexibility, which allows the engine to be modified and scaled to suit the size and requirements of any site. This makes it ideal for rolling out a range of microsites for your business.

    What do you mean when you say the platform of tools you provide is integrated? (-)

    The "platform of tools" refers to the different product applications available within Core dna. The Core dna platform includes a range of applications that act as "tools" to make your website work for you and your business. These products are segmented into family groupings of transactions, content, connections and interactions. 

    Additionally, the integrated aspect highlights the ability to mix with other applications within the Core dna platform. The applications allow for design innovation and customisation not seen in most other popular CMSs.

    What differentiates Core dna from other CMS options? (-)

    Experience, Capability and Technology are what separate Core dna from the rest.

    Experience

    The Core dna platform is the product of over a decade of experience in web solutions. Capitalise on our expertise across a variety of industries and leverage our reputation for excellence in web solutions by offering your users the benefits of a trusted brand. Core dna Partners instil confidence in the solutions they provide through our reliable platform that evolves with the online environment and adapts with their changing needs.

    Capability

    Minimise risk and eliminate redundancy issues by ensuring your brand is well supported, understood and communicated using a robust software platform that will evolve with you and provide you with comprehensive support. Our team of designers and developers are highly qualified and passionate about what they do.

    Technology

    Expand your range of business solutions and enhance your service offering by becoming a member of a program that combines complementary resources, maximising benefits and optimising use of resources. Share the value of technologies developed by partners and save time, money and opportunity costs, safe in the knowledge that our experienced software developers are continuously innovating, providing you with a competitive advantage and allowing you to focus on what you do best. Core dna is flexible, and can be adapted and implemented to fit a wide range of use cases.

    Do I need technical knowledge to use Core dna? (-)

    No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them. You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform. 

    How does Core dna enhance usability? (-)

    Core dna software enhances usability in two ways.

    Firstly, the user experience is enhanced by allowing access to content and seamless navigation throughout the website.

    Second, usability is enhanced for the back end administrator. Functionality and accessibility to content allows the administrator to update and modify the website’s content as often as required and from any computer anywhere in the world through a remote access point.

    Can Core dna be used for extranets? (-)

    Yes, just as Core dna works for intranets, it works for extranets. 

    An extranet allows external users (i.e those not within a given company) the ability to access content by entering a username and password. This is achieved by Core dna's secure login application. 

    How does Core dna provide me with flexibility? (-)

    Core dna provides users with flexibility by allowing the online solutions to be customised and be relevant to each business' unique requirements.

    Enhancements and new features are launched quickly to drive business growth and meet new opportunities.

    Can Core dna be used for intranets? (-)

    Yes, Core dna can be used for intratnets. Intranet functionality can be adapted and tailored to suit the individual user’s needs.

    What is Core dna? (-)

    Core dna is a leading digital experience platform (DXP) that has been engineered from the ground up. It provides mid-market to enterprise level organisations with the ability to meet their objectives for their corporate website, eCommerce, intranet, extranet, mobile, social and online marketing. Core dna is a cloud hosted SaaS (software-as-a-service) with over 80 integrated applications that can be built into the single user interface.

    Does Core dna use open source? (-)

    No, it does not. Our platform is delivered as a closed sourced SaaS Digital Experience Platform (DXP). Core dna has been fine-tuned and developed over a decade after years of experience in the online environment. The platform is continuously innovated in-house by our large team of dedicated, full-time developers. This allows us to deliver updates to our partners and users instantaneously as they are implemented.

    Who are Core dna's users? (-)

    Core dna‘s users are industry leading and branded manufacturers. We have delivered solutions for a number of brands across a variety of industries, with over 1000 websites in production.

    Major industry groups include HR & Recruitment, Promotions, Hospitality & Tourism, Finance, Healthcare, Community & Not for Profit, FMCG and Franchise.

    Our user base includes Nintendo Australia, Siemens, Seek, Frontier Touring and Freedom Foods.

    A sampling of our users can be seen here.

    Where is Core dna based? (-)

    Core dna was founded in Melbourne, Australia. We’ve also expanded to an office in Boston, USA, to help service our US-based partners and users.

Popular help items

    Does Core dna require software to be installed on my computer? (-)

    No, Core dna technology is a web based, cloud hosted SaaS application. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update our technology and have it instantaneously passed on to you. 

    Why should you invest in Coredna for your business? (-)

    Coredna is a software platform that is scalable for any business type. The base architecture is built in a way that allows you to grow your website in-line with business growth. All of our product families are tried and tested prior to being made available to users.

    Is Core dna privately owned? (-)

    Yes, Core dna is privately owned and operated from its offices in Melbourne, Australia and Boston, USA.

    What analytical applications are available? (-)

    Our comprehensive analytical usage statistics application allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.

    Can Core dna be used for websites? (-)

    Yes, Core dna creates a staged approach to building an effective website. It allows you to create a website that serves your current needs, while providing the flexibility to quickly and easily add products as your business grows. 

    Core dna is what differentiates an aesthetically appealing website from one also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparelleled advantage. It offers the backend user the ability to effectively manage content, layout and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable. 

    Can Core dna be used for microsites? (-)

    Core dna is built for flexibility, which allows the engine to be modified and scaled to suit the size and requirements of any site. This makes it ideal for rolling out a range of microsites for your business.

    What do you mean when you say the platform of tools you provide is integrated? (-)

    The "platform of tools" refers to the different product applications available within Core dna. The Core dna platform includes a range of applications that act as "tools" to make your website work for you and your business. These products are segmented into family groupings of transactions, content, connections and interactions. 

    Additionally, the integrated aspect highlights the ability to mix with other applications within the Core dna platform. The applications allow for design innovation and customisation not seen in most other popular CMSs.

    What differentiates Core dna from other CMS options? (-)

    Experience, Capability and Technology are what separate Core dna from the rest.

    Experience

    The Core dna platform is the product of over a decade of experience in web solutions. Capitalise on our expertise across a variety of industries and leverage our reputation for excellence in web solutions by offering your users the benefits of a trusted brand. Core dna Partners instil confidence in the solutions they provide through our reliable platform that evolves with the online environment and adapts with their changing needs.

    Capability

    Minimise risk and eliminate redundancy issues by ensuring your brand is well supported, understood and communicated using a robust software platform that will evolve with you and provide you with comprehensive support. Our team of designers and developers are highly qualified and passionate about what they do.

    Technology

    Expand your range of business solutions and enhance your service offering by becoming a member of a program that combines complementary resources, maximising benefits and optimising use of resources. Share the value of technologies developed by partners and save time, money and opportunity costs, safe in the knowledge that our experienced software developers are continuously innovating, providing you with a competitive advantage and allowing you to focus on what you do best. Core dna is flexible, and can be adapted and implemented to fit a wide range of use cases.

    Do I need technical knowledge to use Core dna? (-)

    No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them. You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform. 

    How does Core dna enhance usability? (-)

    Core dna software enhances usability in two ways.

    Firstly, the user experience is enhanced by allowing access to content and seamless navigation throughout the website.

    Second, usability is enhanced for the back end administrator. Functionality and accessibility to content allows the administrator to update and modify the website’s content as often as required and from any computer anywhere in the world through a remote access point.