The Commerce DXP
Hire less and ship more with our agentic platform
and in-house system integration experts.
Core dna powers scalable commerce operations
with fewer engineers, lower costs and zero vendor sprawl.
Unified Platform for
unmatched results at YMCA
"By consolidating all departmental sites into a single Core dna platform, we saved $100,000 and established a unified content hub that powers every new program launch"
- 500% increase in online registrations
- 90% CMS feature adoption by marketing (up from 20%)
- Real-time data sync across CRM, enrollments & programs
- Hands-on accompaniment and support
Saad Javed
Digital Marketing Manager,
YMCA Greater Toronto, Company
More than a CMS,
a content engine
Create more than websites. Configure pages, blogs, catalogs, or even an LMS from the same flexible content engine. With orchestration, your content becomes the backbone of any system you need online.
- Websites, blogs & microsites
- Learning platforms & course hubs
- Product catalogs & digital libraries
- Intranets, portals & resource hubs
Commerce platform
for every model
Run any business model from one platform. Power B2C, B2B, subscriptions, and omnichannel experiences without juggling systems. Connect ERP, CRM, and shipping, then automate workflows from pricing to fulfillment.
- B2C storefronts with global catalogs
- B2B portals with custom pricing
- Subscription & recurring billing
- Omnichannel & headless commerce
The digital nerve center
This is where automation meets intelligence. Orchestration connects your content, commerce, and systems into workflows that run themselves. Build AI agents, automate processes, and launch new services, without custom code or complexity.
- Automate workflows across content, commerce, and CRM
- Build AI agents for SEO, personalization, translation and more
- Trigger real-time customer journeys
- Launch new services without replatforming
A team you can count on
We’re as proud of our service as we are of our platform. Core dna isn’t just software, it’s a partnership. From onboarding to ongoing optimization, you’ll have a dedicated team that treats your success like our own.
- Real people, 24/7: not just a ticket system
- Onboarding that sticks: training, playbooks, and best practices
- Solutions shaped for you: not one-size-fits-all
- A partner network worldwide to support your growth
AEO and GEO Optimization Guide
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the new game rules for online content. But is answer engine optimization and generative engine optimization the same? Are they really that different from SEO, or just the next version of it?
Agentic Commerce Is Here: How to Make Your Products Discoverable by AI
eCommerce brands that will win in agentic commerce are the ones who treat their product feed like a landing page and test it constantly.
The Post-Click Reality: Digital Trends That Matters in 2026
2026 feels less like another year of testing and more like a moment of commitment. In this post-click environment, websites stop being simple destinations.
Welcome to Core dna 2.0 - Enterprise DXP Platform
Over the past year, we focused on strengthening the foundation of the platform, making it more flexible at its core so it can adapt as your business grows.
How Modern Distributors Are Using Composable Commerce to Serve Buyers Better
Distributors can now leverage composable commerce to combine best-in-class components, including commerce, content, search, personalization, and payments into a unified system that delivers both exceptional customer experiences and the complex B2B workflows your operations demand.
The Vibe Code Dilemma: A CTO's Guide to Speed, Risk, and AI-Assisted Commerce
Vibe Coding promises instant product creation, but this illusion of speed hides enormous, silent risks, creating fragile systems, crippling technical debt, and unchecked security exposure across the enterprise.
The Enterprise AI Commerce Readiness Guide: Vibe Coding, Governance, and Agentic Commerce Frameworks
This guide presents a practical approach to AI Commerce Readiness to help enterprises safely adopt AI, set guardrails for Vibe Coding, prevent Shadow AI, and prepare for the next evolution of digital business: Agentic Commerce.
Should B2B Companies Run Black Friday Deals? When It Works (and When It Doesn't)
B2B buying behavior evolves and digital transformation reshapes business purchasing, a growing number of B2B companies are experimenting with the world's biggest shopping event. The question isn't whether B2B companies should participate, but rather: which ones should, and how?
Release 2025.5.1 A smoother, faster Core dna experience
This release is all about small but meaningful improvements. It's our commitment to make every click faster, every search smoother, and every workflow more intuitive.
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing, it’s baked into almost every digital experience. But here is the catch: most of it still feels underwhelming.
Build Better,
Stress Less
Let’s simplify content & commerce together. Discover a platform that adapts to your business — not the other way around.