If you don’t know where you are, you can’t know where you’re heading. I find that this saying rings true when it comes to managing and scaling an eCommerce company . So,...
13 min read
Core dna insights
Introducing the new Surcharge feature. Surcharges are anti-discounts - they use the same engine as the discounts and can be set up in exactly the same way, but unlike...
1 min read
Your Content Management System (CMS) is the chassis of your content marketing campaign. It doesn’t matter how great your content is, if your CMS can’t display and manage it...
25 min read
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2016 MITX Awards. As judgement day looms, we thought we’d reminisce a little, dipping into...
2 min read
“Adobe to Acquire Magento Commerce” was the straightforward headline of the press release that popped up in my news alert. Just five simple words. And yet, their impact could...
7 min read
As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website Wrap up event Watch Repeat above process Much of this process is...
11 min read
“Under promise and over deliver.” Business writer and motivational speaker, Tom Peters, came up with that idea in 1987, and during the three decades that followed, it...
4 min read
Allow us to be blunt: Your eCommerce company lives and dies by your approach to pricing your products . Even if you have the best product in the world, a poorly-planned...
13 min read
The hacking of Mossack Fonseca’s client portal leaked over 11.5 million documents, 4.8 million emails and 2.6TB of data - the largest leak in history. Prime ministers have...
6 min read
The biggest threat facing the modern internet is the number of websites running outdated code - millions of websites have been left wide open to hackers, as a result. In this...
8 min read
Search functionality is an often underappreciated facet of the digital user experience. Whether potential visitors are trying to locate a blog article on a specific topic or...
8 min read
As Covid-19 (Coronavirus) continues to spread around the globe, leaving an ever-growing list of national lockdowns in its wake, footfall traffic to brick-and-mortar stores is...
4 min read
Seeing that initial traffic spike post-content launch is awesome, but things start to get really depressing when it flattens out. Which is why content optimization is...
9 min read
44% of B2B marketers rate the effectiveness of their strategy as a three out of five. ( Source ) If you’re like me, this statistic makes you think one thing and one thing...
11 min read
Web design is an art, and it’s surprisingly easy to mess it up. A small mistake is more than enough to make a great looking, award-worthy site into an...
4 min read
Every few years a few, voices from distant corners of the marketing world whisper that SEO is dying. But with an estimated value of over $70 billion dollars, SEO isn’t going...
9 min read
As day two starts at the DX Summit I was thinking about the key learnings from the previous day. At the end of the day yesterday, there was a panel discussion about...
4 min read
These days, there’s increasing pressure for developers and coders to be able to define themselves as “full-stack”. This basically means they need to have a “very particular...
3 min read
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