Clark Rubber I YMCA I Randy's Worldwide I Frontier Touring
Lock everything and your local teams build shadow sites to get around you. Lock nothing and your brand drifts into seventy versions of itself. Brand governance is the model that lets you set the brand once and still let every location move - the same day, without a ticket.
Your logo, palette, type, templates, legal footers, and campaign frames live in one place - the core. Every property inherits from it. Change the core, and the change flows to every site, store, location, and chapter that inherits it. You are not maintaining seventy brand books. You are maintaining one.
Inheritance is the default, not the exception. A property starts fully on-brand because it inherited the core. Where local difference is real - a regional offer, local hours, a market-specific image - you open that field for override. Everything you do not open stays locked and inherited. The local team sees exactly what they can change, and nothing they can't.
A regional manager launches their own promo, swaps their local hero, updates their hours - today, on their own. They are working inside fields you opened, on top of a template they cannot break. The brand holds because the structure holds, not because someone is policing screenshots.
Eight things you govern from one core - not eight tools you stitch together.
Set at the core: page templates, required sections, structure. Opened for local: regional landing pages, local news, market copy.
Set at the core: the master catalogue, product data model, naming. Opened for local: which products a location carries, local availability.
Set at the core: list pricing, margin floors, the promo framework. Opened for local: a regional offer, inside the approved frame.
Set at the core: every layout, grid, and component. Opened for local: choice within an approved set, never the structure itself.
Set at the core: logo, palette, type, spacing. Opened for local: nothing. This is the hard lock the whole model protects.
Set at the core: footers, disclaimers, policy blocks. Opened for local: jurisdiction-specific inserts where the law requires them.
Set at the core: the campaign frame, hero, key message, dates. Opened for local: local CTA, store details, local imagery, inside the frame.
Set at the core: what agents may touch, their scopes and ceilings. Opened for local: agents run inside the same opened and locked fields as people.
When you roll a change across seventy properties from one prompt, the agent applies your governed brand - across all eight domains - it does not invent a new one. An agent inherits the same lock-and-inherit model your people do. It can fill the fields you opened. It cannot rewrite a locked template, override a brand standard, or touch a property it has no scope for.
A new property is on-brand the moment it's created, because it inherits the core. You opt fields out of inheritance to allow local change, you never opt them in to enforce brand.
Lock a template, a colour, a legal block, or a whole section. Open a field for local override one at a time. The boundary is the field, not the page.
Every local override is visible from the core: which property, which field, who changed it. No hunting through seventy sites to find a drift.
Change a brand standard once and push it to every inheriting property in a single action. Local overrides on opened fields are preserved, not stamped over.
Scope, lock, inherit, override - identical whether the change comes from a person, the headless API, or an AI agent.
Core dna governs the brand of what runs on the platform. Assets you host elsewhere, or a property edited outside Core dna, are outside what the model can see. We integrate with your DAM; we don't replace your legal review.
Brand control your security team can sign off
The governance a brand owner wants and a procurement team requires, run by a lean team.
One view across the whole network shows which property changed which field, and who did it. Drift surfaces before it spreads.
Update the core and the change reaches every inheriting property in a single action, with local overrides preserved.
A complete history of who changed what and when, with one-click rollback to any earlier version.
Hosted securely, with the certifications procurement needs ticked, ticked.
Most teams map their core in the first week, set it once, open the local fields, then turn on agentic - on-brand.
What's truly global - logo, legal, templates - versus genuinely local - offers, hours, market content.
Define the brand at the core. Every existing property inherits it.
Decide what each property type can override, and who can override it.
Roll changes across every property from one prompt, knowing every property stays inside the brand you set.
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