Core dna insights

Articles on Agency, Content Marketing, Content Management, Platform, eCommerce and Web Development

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Strategy

As the spearhead of the marketing team, a CMO can make or break a company. But as we edge towards 2021, the position of CMO is becoming an increasingly vulnerable one. In fact, according to The...

Content Marketing

How To Become a Chief Marketing Officer (CMO): 26 Must-Have Traits

By Sam Saltis - October 26, 2021

Are you looking to get more customers? Sam Saltis , CEO and Founder of Core dna, recently sat down with Jason Quey of Growth Ramp to share how Core dna got our first 1,000 customers. Jason...

Web Development

Sam Saltis on Growing Core dna From Idea To Scale

By Dennis - October 17, 2021

Gartner has reported that marketing budgets are being slashed going into 2018. “Growth in marketing budgets has stalled after continued increases over recent years. The survey found that...

Content Marketing

Marketing Budget Cuts: 6 Ways CMOs Can Do More For Less

By Sam Saltis - August 21, 2021

Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that being a senior...

Content Management

You Just Became The Head of Marketing. What Now?

By Sam Saltis - June 29, 2021

A recent Gartner blog post penned by Jennifer Polk raises an important point surrounding the state of marketing at the executive level: “Marketing leaders are facing tremendous “scope creep” in...

CMO

Are CMOs Having an Identity Crisis?

By Sam Saltis - December 21, 2020