As the spearhead of the marketing team, a CMO can make or break a company. But as we edge towards 2021, the position of CMO is becoming an increasingly vulnerable one. In fact, according to The... Content Marketing How To Become a Chief Marketing Officer (CMO): 26 Must-Have Traits By Sam Saltis - October 26, 2021
Are you looking to get more customers? Sam Saltis , CEO and Founder of Core dna, recently sat down with Jason Quey of Growth Ramp to share how Core dna got our first 1,000 customers. Jason... Web Development Sam Saltis on Growing Core dna From Idea To Scale By Dennis - October 17, 2021
Gartner has reported that marketing budgets are being slashed going into 2018. “Growth in marketing budgets has stalled after continued increases over recent years. The survey found that... Content Marketing Marketing Budget Cuts: 6 Ways CMOs Can Do More For Less By Sam Saltis - August 21, 2021
Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that being a senior... Content Management You Just Became The Head of Marketing. What Now? By Sam Saltis - June 29, 2021
A recent Gartner blog post penned by Jennifer Polk raises an important point surrounding the state of marketing at the executive level: “Marketing leaders are facing tremendous “scope creep” in... CMO Are CMOs Having an Identity Crisis? By Sam Saltis - December 21, 2020