A/B Testing with Core dna

Optimize your marketing campaigns by leveraging A/B testing directly within the Core dna platform.

Understanding A/B Testing with Core dna

A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. By integrating A/B testing with Core dna, marketers can seamlessly create, run, and analyze A/B tests without needing to juggle multiple platforms.

Key Benefits

• Integrated Environment: Conduct A/B tests within the Core dna ecosystem, ensuring streamlined data management.
• Comprehensive Analytics: Utilize Core dna's robust analytics tools to track and measure the performance of your tests.
• User-Friendly Interface: Design and manage tests with ease using Core dna’s intuitive interface.

How A/B Testing Works with Core dna

In Core dna, A/B testing is embedded within the content management and marketing automation systems. This allows for real-time data collection and analysis, resulting in faster optimizations and enhanced user experiences.

• Test Creation: Easily set up A/B tests for various elements such as headlines, call-to-action buttons, images, and entire page layouts.
• Data Analysis: Use integrated analytics to assess metrics such as conversion rates, click-through rates, and user engagement.
• Result Implementation: Automatically or manually implement the winning version based on performance data.

Summary Table

Practical Use Case

Consider a scenario where a marketing team wants to improve the conversion rate of their landing page. Using Core dna’s A/B testing feature, the team can create two versions of the landing page: one with a blue call-to-action button and another with a green button.

Implementation Example

Within the Core dna dashboard, the team sets up the A/B test by selecting the landing page and choosing the elements they wish to test. After running the test for a predetermined period, they analyze the results using Core dna’s analytics. The data reveals that the green button yields a higher conversion rate. Using Core dna, they can then deploy the winning version across their site with minimal effort.

Conclusion

A/B testing within Core dna offers a powerful toolset for marketers to enhance their digital strategies. By providing a unified platform for test management and analysis, Core dna simplifies the optimization process, enabling teams to make data-driven decisions efficiently.