Features and integrations  

Flexible catalog & cart

A full-featured catalog lists items for sale and includes detailed information, such as product descriptions and pricing. It also offers relationship management capabilities, allowing businesses to track orders and manage inventory levels. A catalog is essential for businesses that want to offer a wide range of products to customers, increase sales, and build strong relationships.


Product variants

Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, images and inventory.

Wish lists & easy re-ordering

Customers can create customizable product lists and choose to make them public or private. The platform also allows customers to easily re-order products from their purchase history without having to search or add items to their cart. These features can help businesses improve the customer experience, increase customer loyalty, and streamline the shopping process. Coredna also offers other features such as personalized recommendations and integration with other business applications.applications.

Member Bidding

Enables a user to set a maximum bid till which they are protected from being outbid. So if bidder A places a Maximum bid of 1 dollar and bidder B comes along to try and outbid A, A will be protected till B outbids A over 1 dollar.

Auction category

Auction management tool categorises auctions, improving user experience and increasing sales. It supports bidding, auto-ending, winner notification, and is beneficial for companies conducting auctions.

Abandon cart recovery

Recover lost sales tool allows businesses to recover lost revenue by sending emails to users who have abandoned their shopping carts with links to complete their purchases. This feature is easy to use and can be integrated into an organization's existing e-commerce platform. In addition to recovering lost sales, the tool provides valuable information about customer preferences and behavior, allowing businesses to improve their email marketing campaigns and overall e-commerce success. Overall, the Recover lost sales tool is a valuable addition for firms looking to boost their sales and improve their e-commerce operations.

Billing frequency

Coredna offers a content management system that enables users to edit and manage their material in one place, with flexible billing options. It includes customizable pricing choices and effective publishing and distribution tools for generating engaging material. Coredna streamlines content management processes and saves time and effort, making it suitable for small business owners, marketers, and content writers.

Billing notifications

Automated monthly custom invoices saves businesses time and effort by allowing them to create and send invoices automatically each month. Users can customize invoice templates and specify which customers should receive them. Invoices can be delivered via email or a secure online portal, and the system tracks and stores payment information.

Blindfold suppliers

Limiting supplier bids for fairness and competition is called segmenting participants. This involves listing eligible suppliers based on experience, quality, and delivery history. Core DNA manages the procurement process, including RFQs, bids, and contracts. This promotes transparency, fairness, and competition. It can lead to better prices and quality products, and reduce unethical behavior.

Buy it now

Coredna helps companies manage their web presence with engaging digital experiences, including content management, marketing automation, and e-commerce. It allows buyers to purchase items instantly, with pricing options to suit different budgets.

Catalogue browsing

E-commerce sites offer filters, search, and faceted search to help users find products. Faceted search narrows down results by parameters such as brand or colour. Related and hot products, plus predictive search, suggest similar items. Algorithms and machine learning enhance the experience.

Channel Advisor

Import products from other systems like Channel Advisor, with the ability to schedule nightly imports and manage imported items. Also manage product catalogue, fulfilment, inventories, and customer enquiries. It integrates with other services like social media and email marketing to enhance digital presence and engagement.

Core dna partners

Accredited designers, developers, and marketers can help you succeed by creating visually appealing websites, functional sites, and tailored marketing strategies.

Credit account

In-Shop Credit lets customers pay with their store credit, alone or with another payment method. If "Allow mixed payments" is on, customers can choose to split payment between their credit and another method. If it's off, customers must have enough credit to cover the full purchase amount. Store settings, like "Allow mixed payments" and "Apply automatically," can be adjusted.

Credit surcharge

Surcharges add fees to orders, unlike discounts which reduce costs. They're used to charge for specific services or products, such as packing or remote areas. Coredna allows surcharges to be set up and applied like discounts. They're automatically added to eligible orders, and can be configured to target specific situations. This saves time and reduces errors. Surcharges are a useful tool for businesses to charge extra fees easily and accurately.

CRM integration

Integrating with a CRM system helps businesses gain customer insights and share profiles across various channels. This helps tailor marketing and remove duplication. Using Corednas API, customers can link with their CRM app for better customer data management. It improves the consumer experience and marketing initiatives.

Custom events and reports

Custom fields allow users to add extra information to their content, aiding in organisation and searchability. Product pages can use custom fields for color, size, and material, allowing for easy searching and filtering. Custom reports can be created in Google Analytics or Omniture to analyze data gathered from custom events. Users can select dimensions and metrics, set a date range and criteria, and export the reports for further analysis.

Custom import/export

Create a custom template for product import/export using the CSV or FTP feature. Specify the file format and data fields, then upload or download the data. Map the fields as needed to properly organise data and easily manage product inventory and sales

Customer accounts

Customers can create an account during checkout, saving time on future purchases, tracking orders, and receiving promotional updates. They can also check out as a guest if they prefer.

Customer groups

Self-select interest groups are formed around common interests, causes, professions, or hobbies. They help categorise customer lists by different standards in Coredna, such as geographically, based on prior purchases or traits. This segmentation allows for targeted marketing campaigns, personalised offers, and adjusted messaging.

Customer profiles

Integrated view of customer interactions enables businesses to manage client relationships effectively, offering timely and pertinent support. Having a thorough understanding of customer experiences helps satisfy requirements and expectations, delivering exceptional customer service.

Daily backups

Coredna is a cloud-based platform that offers tools to simplify business operations, including secure daily backups of crucial data. It also provides services for inventory management, sales analysis, and customer relationship management to help organizations make better decisions and run more efficiently.

Dedicated support team

Coredna has a support team available 24/7 through phone, live chat, and email. They offer assistance to users, including technical issues, bug repairs, and suggestions to maximize the platform's potential. The support team collaborates with the development team to gather user feedback and improve the platform's usability.

Site-wide SSL

An SSL (Secure Socket Layer) certificate is paramount in today's digital age, serving as a digital passport that provides authentication for a website and enables an encrypted connection. This encryption ensures that sensitive data, such as personal information and credit card details, is transmitted securely between the user's browser and the web server. Without an SSL certificate, data remains vulnerable to interception by malicious actors, compromising user trust and privacy. Moreover, search engines prioritize websites with SSL, making it a crucial component for better search engine rankings. In essence, an SSL certificate not only safeguards data integrity and confidentiality but also bolsters the credibility and trustworthiness of a website in the eyes of its users.

Proxy bidding

Allows supplier to place a bid. The system will automatically bid on this supplier’s behalf until the supplier either is the leading supplier or he has reached his max bid. 


An actionable dashboard is a visual tool for business metrics that allows for quick analysis and decision-making. In sales, it provides useful metrics such as total sales, average order value, popular products, and revenue generated. This helps business owners and managers make informed decisions about sales performance and take action to improve it.