Northeast Nursery

Omnichannel Commerce For Both B2B & B2C

About Northeast Nursery

For over 34 years Northeast Nursery has been supplying landscapers and homeowners with the finest bulk to goods, plant materials, and gardening supplies that the industry has to offer.

Their Pro Divisions also offer wholesale access to golf & turf supplies, arbor supplies, irrigation, masonry, and lighting supplies.

They operate four brick & mortar locations in Massachusetts and New Hampshire and a thriving online division serving both homeowners as well as landscape and building professionals as a one-stop source for all things related to gardening and landscaping design.

The Challenge

Northeast Nursery needed an eCommerce platform flexible enough to handle the unique aspects of their business, thousands of product SKUs, while also supporting both B2B and B2C models.

To ensure order availability, accurate price quotes, and reliable delivery, integration with a number of back-end systems – including a heavily customized Oracle ERP system – were required. Most of their B2B customers access the site from a mobile device, so it had to be mobile-optimized. Finally, Northeast Nursery has only a small digital marketing and IT team, so they needed a hosted solution that was inherently SEO-optimized.

Core dna was able to deliver on all of these requirements from the start.

The Solution

Northeast Nursery turned to Core dna in early 2016. We brought in agency partner Digital Bungalow for digital strategy and design, and the site – handling both B2B and B2C across desktop and mobile - went live just a few short weeks later, in April 2016.

“Since re-launching our website on Core dna, Northeast Nursery has been able to connect with prospects and customers like never before. The speed, agility, and performance of the platform, from custom integrations to robust out-of-the-box offerings, has allowed us to offer a world-class digital experience”

- Jason Revilla, Director of eCommerce, Northeast Nursery

The Results

Northeast Nursery immediately saw an uptick in site traffic and business, a trend that continues through today. Customers love the convenience of online ordering, with the mobile channel growing at 10% month over month.

Thanks to the real-time integration with back-end systems, order accuracy and fulfillment timeliness have increased tremendously, leading to significant improvement in customer satisfaction and repeat orders.

Thanks to Core dna, Northeast Nursery now has an agile marketing and commerce platform on par with businesses ten times their size and able to meet the needs of today's always-on business environment.

Want to find out how we can do the same for your business?

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