Core dna help center

Product Information

Core dna runs on cloud infrastructure. Cloud infrastructure provides relief from the dependency on physical hardware. It also provides a solution for scalability.

In simple terms, cloud computing is a farm of servers that all contribute to a pool of resources. This is separate from the traditional format of one server sitting on one computer.

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Core dna is designed on open, component-based architecture to be a flexible environment that can be easily managed. The architecture supports a range of operations and has been tested on both Unix and Windows based platforms. This helps to reduce problems that can arise from different operating systems and allows flexibility during deployment. The presentation layer supports an interaction with the business logic through the services layer. It allows the flexibility for each of our clients to control the look and feel of their website as well as the functional modules they wish to deliver.

The technology is built on the scaleable technology stack. Linux base operating system, Apache HTTPd web server, MariaDB database layer and PHP development language. The front end stack is agnostic and we have developed solutions using a variety of front end frameworks including Bootstrap, Foundation, UI kit, AngularJS, React.

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Cloud based infrastructure refers to how it is it delivered. In this case, Core dna is delivered as a service (SaaS) as opposed to an actual product. What cloud infrastructure allows is shared resources, software, and information to be provided as a utility over the internet.

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Our comprehensive analytical usage statistics application allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.

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The cloud-based infrastructure means that the capacity of the Core dna service can be ramped up and down as required, with ease. The main benefit of this lies in the costs. You are not required to pay a standard hosting charge, which is especially important if your website is busy seasonally.

There are many other technical benefits such as:

  • Redundancy
  • High availability
  • No single point of failure (SPOF): meaning that if a part of the system experiences trouble, it does not affect the system as a whole from working.

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Core dna can customize each visitor’s experience through the Personalization application and the Secure Member applications. These applications allow you to tailor the page design and content down to the individual.

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Core dna makes PCI compliance easy by offering integrated payment gateways that allow merchants to securely transmit credit card data via direct post API methods or with hosted payment forms provided by the payment gateway and integrated with the merchant’s checkout pages.

The Direct Post method allows for information to be sent directly to the payment gateway without sensitive data flowing through or stored on the Core dna application server. We currently have over 20 integrated payment gateways. If we do not have the one you are currently using, we are happy to integrate with it for you. 

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With ERP systems, there are a number of different data points that you might be interested in passing back and forth. Here are some of the most common:

If there is an API available for your ERP system, Core dna can integrate directly with your ERP using the API to call/push the data that you are looking for. We currently have API level integrations with some of the more popular systems including Microsoft Dynamics and SAP. Often times, however, you may be using a legacy system that does not have an API. We can use secure FTP or CSV files to then connect and pass data to and from Core dna.

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No, you can add as many users as you want, without additional cost. 

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Our analytics module allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.

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Core dna is fully GDPR compliant and we have written extensive content on this topic, which you can find on our site: here, here, and here

A word of caution though: GDPR encompasses more than just system/platform compliance. There are a host of policies, procedures, and processes that must be established. The right platform can help with that - and Core dna does - but true compliance requires active participation by your team.

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A true SaaS platform from the onset, Core dna was built for the cloud.

As such, we feature unrivaled security, scalability, resilience and failover. We have clients that see huge spikes in traffic and no degradation in performance. Frontier Touring - Australasia’s preeminent concert promoter - is a good example. When big acts like Paul McCartney, Guns n Roses, or Ed Sheeran announce pre-sale weekend, their site can see several million unique visitors - each making many, many calls to the server as they seek tickets - and we are happy to show you performance logs that show no significant performance degradation. 

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Core dna is a hosted platform, a true multi-tenant, single instance SaaS solution.

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How does it work? How does it stack to the current technology?

It hosts options utilising the concept of serverless architecture, ie running websites and applications without infrastructure management. JAMstack creates a static website, allowing the developer to construct the content and interfaces that users interact with.

What’s the pros and cons of JAMstack? 


  • It loads quickly as it caches all data as a CDN (Content Delivery Network).

  • It’s a secure website with less reliance on a database.

  • It works well with developers as it allows them to use their own tech stack.


  • Editors and marketers would need to be quite technical or trained to create and update the content with coding.

  • It’s time consuming and is a tedious process to customise templates and execute updates.

  • It’s not cohesive. It needs more resources if dynamic features are required for your website as business grows.

  • Heavily reliant on third-party systems and API’s. (If the third-party system goes down, your website will be affected as well).

Should you use JAMstack?

For organisations that don’t require much maintenance or content changes to its’ website, or if your in-house developers and editors are technically savvy, JAMstack could work.

However, responding to the constant market changes and development of new applications, a CMS (Content Management System) may be a better option. This would allow one to easily create, manage, modify and publish contents in a user-friendly interface as well as being able to create digital experiences at scale.

How can Core dna partner with your business?

Core dna offers a digital experience platform (DXP) that has been engineered from ground up. It provides mid-market to enterprise level organisations the ability to met their objectives for their corporate website, ecommerce, intranet, extranet, mobile, social and online marketing. It is a cloud hosted SaaS (software-as-a-service) with natively integrated applications that can be built into a single user interface. 

Core dna offers :

  • Great content management; makes creating and publishing content easy.

  • Delivers excellent speed and performance with its’ flexible front end or server side frameworks.

  • Provides extremely reliable security and application firewalls.

  • Unparalleled and reliable support in all services.

  • Delivers a complete product that is clean without any custom development.

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