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B2B (Business-to-Business) explored

SaaS application such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use and ensure everyone sees the same information at the same time. You can work with a team in real time with out conflicts. 

With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old-fashioned.

Different from the traditional model, Core dna is a fully managed solution, meaning the application comes fully ready to use and a new website can be up in minutes. This reduces the time spent in installation and configuration and can reduce the issues that can get in the way of the software deployment.

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A B2B website should be personalized for optimum user experience. Additionally, to add interest, strong branding and diversity; all critical factors for your business’ SaaS Digital Experience Platform (DXP) as well as building great customer reports. 

Click the link below to read further about why B2B personalization is a game-changer in eCommerce:

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B2B eCommerce is now so essential and successful as the digitalisation of everything is the expectation and reality, applying to even B2B commerce. 

Even if one’s B2B business has physical brick and mortar, for the sake of better reach, recognition and opportunity, marketing as eCommerce allows B2B to transcend borders. There are a plethora of reasons that answer this question; from cost savings, globalization, automation, 24/7 support… Find out in the blog below:

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In the sense of scale, B2B is often larger; there is an association that B2B has more employees, stakeholders, contractors and products/services. To find out more differences between B2B and B2C, check out the blog/s below:

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There are several ways to increase B2B eCommerce sales:

1) Consistent SEO 

Research shows that the majority of B2B marketers consider SEO as their primary source of lead generation, even more so than B2C. In this digital age, it is no surprise that over half of B2B buyers go online before they buy to research and compare. 

2) Include self-service for B2B clients

Self-service will bring in a lot of B2B sales as it will mean your B2B company is online 24/7 and a checkout does not need to be supervised, thus never missing a customer.

3) Be mobile-user friendly

The world is utilizing mobile more than ever, even B2B target markets so it is crucial your eCommerce site is just as compatible and efficient on mobile as it is desktop, thus effecting sales.

4) Do not neglect social media!

According to the Content Marketing Institute, social media sites and blogs reach eight out of ten of all Internet users in the U.S. B2B companies are not missing out on the social media craze either. B2B companies use social media to market their company, sell their goods and services, and provide quality customer service. 

5) Content, content, content

The more quality content you have, the more pull of clients you will receive, thanks to the further reach and consistency. 

6) Customer reviews

You know how you always scroll down to check the customer reviews before buying? This is because customer reviews are the voice of the people. The supposedly unbiased ‘’truth’’ of the product/service. So, numerous, positive customer reviews go a long way.

7) DXP

Personalized experience: Who does not want to feel special? When a client, B2B or not, feels directly catered to or has felt the company has had efforts to give them a thorough, genuine DXP, they will recommend your B2B company, use it again and leave reviews, increasing sales, but also loyalty and customer satisfaction. 

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After calculating your B2B eCommerce business model and metrics, you can use a SaaS to build your eCommerce business. Check out these guides below on how to fabricate your eCommerce empire written by the experts:

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This could be your biggest challenge yet. The B2B buying process is going digital. The right platform can help improve efficiency while enabling you to run your business online. The best B2B platforms will cover everything from enforcing best practices, consolidating data, bridging the divide between buyer and seller, invoicing, ordering, and information collection.

Not sure what makes a good B2B eCommerce platform? When selecting the technology you need for your online B2B business, consider the following:

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B2B eCommerce solutions make doing business easier. From simplifying customer engagement, increasing sales, and reaching new markets, leading B2B merchants are diving into eCommerce head-first...

Read more benefits below: 

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