About Core dna

Core dna help center

Core dna is a leading digital experience platform (DXP) that has been engineered from the ground up. We provide mid-market to enterprise level organizations with the ability to meet their objectives for their corporate website, eCommerce, intranet, extranet, mobile, social, and online marketing. Coredna is a cloud hosted SaaS (software-as-a-service) with natively integrated applications that can be built into the single user interface.

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Core dna‘s users are industry leading and branded manufacturers. We have delivered solutions for a number of brands across a variety of industries, with over 1000 websites in production.

Major industry groups include HR & recruitment, promotions, hospitality & tourism, finance, healthcare, community & not for profit, FMCG, and franchises.

Our user base includes Swinburne University, Clark Rubber, Randy's World Wide, Seek, Frontier Touring and Uberall.

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No, we’re not an open-source platform. Our platform is delivered as a closed sourced SaaS Digital Experience Platform (DXP).

Core dna has been fine-tuned and developed over a decade after years of experience in the online environment. The platform is continuously innovated in-house by our large team of dedicated, full-time developers.

This allows us to deliver updates to our partners and users instantaneously as they are implemented. Our platform is developed on the LAMP stack (Linux/Apache/MySQL/PHP).

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Yes, Core dna can be used for intranets. Intranet functionality can be adapted and tailored to suit the individual user’s needs.

Read this next: Intranet CMS: A Guide to Choosing Intranet Software

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Core dna is built as a continuously evolving solution, pioneering the new paradigm of design, build, and evolve when it comes to websites. 

We invest heavily in research and development in order to regularly offer new products and upgrades. Our experienced staff have specialized skill sets and continuously provide invaluable knowledge and innovation, which is passed on to all of our users on an ongoing basis.

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Core dna was founded in Melbourne, Australia. We’ve also expanded to offices across the USA and Europe. 

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Core dna provides users with flexibility by allowing the online solutions to be customized and be relevant to each business' unique requirements.

Enhancements and new features are launched quickly to drive business growth and meet new opportunities.

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Yes, just as Core dna works for intranets, it works for extranets.

An extranet allows external users (i.e those not within a given company) the ability to access content by entering a username and password. This is achieved by Core dna's secure login application.

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The "platform of tools" refers to the different product applications available within Core dna. The Core dna platform includes a range of applications that act as "tools" to make your website work for you and your business. 

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Core dna software enhances usability in a number of ways.

Reducing page loading times through a streamlined architecture. Supported with the use of efficient caching and a global network of CDNs

Allowing Administrators to create components that are well structured and produce consistent  content  across your site

Using optional templating that can make your site responsive across mobile and desktop devices. 

Use a familiar navigation layout across the whole site. Making it easy for a visitor to find what they need.

Use consistent headings and subheadings with your content. Through structured content, all content elements can be defined once and managed from one spot. Making the appearance of the content consistent.

Modern image formats and formatting. Core dna provides administrators tools that manage images and convert them to modern formats for speed and efficiency. The images are automatically process to the right height and width, making them fast and responsive.

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No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them.

You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform.

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Yes, Core dna is privately owned and operated from our offices in Melbourne, Australia, and Boston, USA.

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No, Core dna technology is a web-based, cloud-hosted SaaS application. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update our technology and have it instantaneously passed on to you.

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Yes, Core dna creates a staged approach to building an effective website. Our technology allows you to create a website that serves your current needs while providing the flexibility to quickly and easily add products as your business grows. 

Core dna is what creates an aesthetically appealing website that is also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparalleled advantage. We offer the backend user the ability to effectively manage content, layout, and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable.

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Core dna is built for flexibility, which allows the engine to be modified and scaled to suit the size and requirements of any site. This makes it ideal for rolling out a range of microsites for your business.

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Absolutely! Core dna was built by an agency, for agencies. We know that marketers need low-code environments to operate in, so we baked in features like marketing automation, email marketing, content previews, and personalization.

See Core dna’s marketing features.

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Our current clients range from very large (Randy's World Wide, Frontier Touring, SEEK, etc.) to mid-size (Uberall, Clark Rubber, Standard Process), to smaller businesses. Since we combine both eCommerce and content/digital experience management, we also have clients in government and non-profit sectors. For more information, please visit our customers page.

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