Frontier Touring is one of the most respected, long-standing and proactive concert promoters in Australasia. Since its formation in 1979, Frontier Touring has continued to deliver memorable entertainment experiences, with tours from some of the world’s most established and up-and-coming artists.
As the Frontier Touring’s service offering is continuously changing based on current tours, their website content requires regular updates in order to stay up to date and relevant. In meeting this objective, Frontier Touring required a digital experience platform that provided them with control to proactively manage their content in real time – Core dna allows for this requirement to be met. Equally as pressing was Frontier’s need for security, scalability and flexibility.
Frontier Touring website experiences huge peaks of demands surrounding tour launches. Core dna’s cloud solution provides Frontier Touring with the ability to scale for increased traffic at just a moment’s notice.
Frontier Touring also makes use of Core dna’s ability to create a personalized experience for its users with the log-in application.
Core dna is proven to be a cost-effective Digital Experience Platform solution when compared to other products on the market and Frontier Touring appreciate that long-term benefits achieved far outweigh the initial investment.
Foto Credit: David Youdell