Multi-Site Management with Core dna

Core dna's Multi-Site Management feature allows marketers to manage multiple websites from a centralized platform. This functionality is designed to help streamline the operations across various digital properties, ensuring consistency in branding, content updates, and customer engagement strategies.

How Multi-Site Management Works with Core dna

With Core dna, Multi-Site Management is seamlessly integrated into the Digital Experience Platform (DXP), providing a robust toolset for handling different websites under a single administration environment. The architecture empowers marketers by giving them the tools to:

• Unify Content Management: Leverage shared resources like media libraries and templates across different sites.
• Centralized User Management: Utilize consistent user roles and permissions across all sites to ensure security and streamline user experiences.
• Consistent Branding and Design: Maintain brand consistency across all websites utilizing global templates and design assets.
• Unified Analytics and Reporting: View consolidated analytics from multiple websites, providing a holistic view of digital performance.

Benefits of Using Multi-Site Management

The Multi-Site feature provides several advantages, making it an essential tool for businesses aiming to enhance their digital footprint:

• Reduced Operational Costs: Save time and resources by managing all your sites from a single platform.
• Improved Time to Market: Quickly roll out new sites or updates using shared resources and templates.
• Scalable Infrastructure: Easily scale and manage additional sites as your business grows.

Practical Use Case

Implementation Example: Retail Brand Expanding Globally

A large retail brand looking to expand its operations internationally can leverage Core dna's Multi-Site Management feature. By deploying different websites for each country or region using Core dna, the brand can maintain a consistent global presence while catering to local market needs. Using shared media libraries and global templates, the brand can ensure consistent branding while being able to customize content to reflect regional languages and cultural nuances. With centralized analytics, the marketing team can monitor global campaign effectiveness and adjust strategies in real-time.

This feature not only saves the company significant time and overhead costs by reducing redundant efforts across their digital teams but also facilitates faster deployment of marketing initiatives.