Notifications (email/SMS/in-app)

Notifications (Email/SMS/In-app) Feature Integration with Core dna

Discover how Core dna’s notification system can enhance your marketing strategy through multi-channel communication, including email, SMS, and in-app notifications.

Introduction

Communicating effectively with your audience is critical in today’s digital marketing landscape. With Core dna, the notifications feature allows marketers to engage customers through email, SMS, and in-app notifications. The platform provides a unified system for creating, managing, and sending notifications across these channels, ensuring consistent messaging and brand continuity.

How It Works with Core dna

The notification feature in Core dna is designed to offer seamless integration across different messaging platforms. Here's how it works:

• Email Notifications: Use Core dna’s sophisticated email templates to craft professional messages that resonate with your audience. Utilize dynamic content fields and automation to send personalized emails based on user behavior and interaction.
• SMS Notifications: Instantly reach users with time-sensitive information through SMS notifications. Core dna’s automation engine allows marketers to schedule and automate SMS campaigns, ensuring timely delivery without manual intervention.
• In-app Notifications: Keep your app users engaged by sending relevant and timely notifications directly in your app. Customize your notification settings based on user preferences and app interactions.

Summary Table

Practical Use Case

Imagine a retail brand looking to boost its customer engagement during the holiday season. Utilizing Core dna notifications, the brand could set up the following campaign:

• Email: Send festive themed newsletters showcasing special offers and personalized gift recommendations based on past purchases.
• SMS: Deliver exclusive discount codes to driving holiday sales urgency.
• In-app: Trigger notifications highlighting exclusive app-only flash sales to keep the app users engaged and motivate frequent visits.

Through this coordinated approach, marketers can significantly increase customer interaction, drive conversions, and enhance revenue.

Conclusion

Integrating notifications with Core dna creates a cohesive marketing strategy that is responsive and flexible across various platforms. This feature supports marketers in delivering the right message, to the right audience, at the right time.