Event triggers (content published, form submit, order placed)

Event Triggers in Core dna: Automate and Optimize Your Marketing Strategies

Core dna's Event Triggers are designed to initiate specific actions based on various events that occur within the system, such as content being published, forms being submitted, or orders being placed. This automated process allows marketers to engage audiences efficiently, streamline operations, and improve response times.

Understanding Event Triggers with Core dna

Event Triggers in Core dna are predefined rules that are activated when a particular event happens. Here's how it typically works:

• Content Published: Automatically notify your audience or team about fresh content. Event triggers can dispatch emails or update your social media platforms instantly when new content is released.
• Form Submits: When a user submits a form, such as a contact or subscription form, triggers can be set up to initiate follow-up actions like sending thank-you emails or alerts to the sales team for further engagement.
• Order Placed: Optimize the order process by triggering order confirmation emails, updating inventory, or notifying your supply chain upon a new order placement.

Practical Use Case: Automating Customer Engagement

Let's explore a use case where event triggers can dramatically enhance marketing operations. Imagine a scenario where a visitor fills out a subscription form on your website.

Using Core dna, the form submission can automatically trigger an email sequence that welcomes them, provides useful content, and informs them about upcoming events. Simultaneously, a notification can be sent to the marketing team to segment and personalize their future communications, ensuring that the new subscriber receives the most relevant content based on their interests.

Similarly, as soon as an order is placed in your e-commerce setup, triggers can ensure the customer gets immediate confirmation, while internally, your inventory and accounts are updated to reflect the transaction. This integration allows businesses to maintain real-time data accuracy and quick decision-making processes.

Conclusion

By implementing Event Triggers with Core dna, marketers can harness the power of automation to deliver timely and relevant interactions with their audience. Streamlining these processes not only saves time but also increases accuracy and improves the overall customer experience.