Core dna Features: Own Rates

Core dna offers an array of features aimed at digital marketers seeking to optimize pricing strategies through dynamic and customizable tools. The "Own Rates" feature empowers marketers to control and refine their pricing strategies directly within the Core dna platform. This feature supports businesses in setting particular rates for products or services that cater to distinct segments, boosting profitability, and enhancing competitive advantage.

Understanding How Own Rates Works with Core dna

Within Core dna, the "Own Rates" feature allows seamless integration of custom pricing strategies into the digital commerce ecosystem. Users can create specific rate plans tailored to different customer groups, such as VIP customers, different geographical zones, or wholesale clients. The integration supports diverse pricing models including fixed, percentage-based, and layered pricing constructs. By using the "Own Rates" feature, marketers can easily incorporate custom rates that align with their marketing and business objectives within the Core dna environment.

Practical Use Case and Implementation Example

Consider a retailer aiming to expand its online business by catering to international markets. Utilizing the Own Rates feature, this retailer can create specific pricing for different regions, offering competitive pricing in countries where market demand varies. For example, a product could be priced lower in emerging markets to attract new customers while maintaining standard pricing in established markets. This nuanced pricing strategy, configured through Core dna, allows flexibility and strategic growth in diverse market environments.

The implementation is straightforward: marketers define the target segments, set specific rates through the Core dna admin panel, and associate these rates with the relevant product catalog. The system automatically applies appropriate rates as customers interact with the online store, ensuring market-sensitive pricing that can be modified with agility.