How It Works

In the digital business landscape, seamlessly managing issues and questions is vital. Core dna provides an integrated solution that allows marketers to stay on top of customer interactions, ensuring inquiries are addressed swiftly and effectively. This feature works by leveraging Core dna's centralized platform, where issues are logged, tracked, and updated in real-time.

Marketing teams can categorize issues based on priority, type, or source, which allows for more organized and strategic handling. The system supports automated notifications and assignments to relevant teams, ensuring that each issue is directed to the personnel best equipped to handle it.

Feature Specifications

Practical Use Case

Consider a mid-sized eCommerce company that relies heavily on customer satisfaction. Using Core dna to manage issues and questions, this company can track all customer inquiries from multiple platforms, like social media and email, in one centralized location.

For instance, if a product defect inquiry comes in through social media, it can be logged immediately in Core dna. The issue is categorized and assigned to the customer support team and the product team for inspection. Automated notifications keep these teams updated on the inquiry’s status, ultimately leading to a faster and more efficient resolution process. This system not only enhances the customer experience but also supports the company's reputation and ongoing relationship with its clientele.