Add-ons and Up-sells with Core dna

Enhancing your customer's journey by offering personalized and strategic add-ons and up-sells.

Overview

In the competitive digital marketplace, leveraging add-ons and up-sells can significantly increase your average order value and improve customer satisfaction. Core dna provides an integrated solution enabling marketers to seamlessly incorporate these sales strategies into their existing systems, ensuring a streamlined customer experience.

Features and Functionality

• Easy integration with Core dna’s e-commerce platform.
• Ability to set rules for recommending relevant add-ons and up-sells based on customer behavior and preferences.
• Real-time analytics for tracking the effectiveness of add-ons and upsell offers.
• Customizable UI components for an engaging user experience.

How It Works

Marketers can leverage AI-driven algorithms within Core dna to identify optimal add-on and upsell opportunities. The platform analyzes purchasing patterns and customer preferences to suggest relevant products. This ensures that customers are presented with products that complement their current purchases or provide additional value. By utilizing Core dna's API, businesses can automate the presentation of these products during the checkout process or on product detail pages.

Implementation Example

Consider a fitness and nutrition company using the Core dna platform. As a customer adds a protein shaker to their cart, the platform uses historical data and AI to offer a premium whey protein at a discounted rate as an upsell. Additionally, it might suggest a bottle cleaning brush set as an add-on. These suggestions are displayed on the cart page and are fully integrated with the company's brand aesthetics.

Summary Table

Conclusion

The add-ons and up-sell feature within Core dna not only helps in driving sales through intelligent product suggestions but also enhances the overall customer experience by offering value-enhancing options. By utilizing this feature, marketers can ensure they are meeting customer needs efficiently, increasing customer loyalty while boosting sales.