Single Sign-On (SSO) / Social Login Feature in Core dna

Enable users to seamlessly access your digital ecosystem with Core dna's Single Sign-On (SSO) and social login integration.

Understanding the SSO and Social Login Integration

Single Sign-On (SSO) and social login are advanced authentication features that streamline the login process for users by allowing them to authenticate using credentials from a trusted identity provider (IdP). Core dna integrates these features to enhance user experience by reducing the need for multiple credentials and providing swift access to various services.

Key Specifications

How This Works with Core dna

Within Core dna, implementing SSO or social login requires configuring the platform to interact with your identity providers. The setup involves setting application secrets and endpoints so that Core dna can securely communicate authentication requests and responses.

For SSO, you'll configure Core dna to trust identity assertions from your provider. When a user attempts to access a secured service, Core dna redirects to the provider for authentication, allowing seamless access across applications.

For social logins, users can choose to log in using their existing social media accounts. Core dna facilitates this by handling the OAuth protocol, ensuring the process is both secure and user-friendly.

Practical Use Case

Consider an e-commerce platform using Core dna that wants to enhance its user onboarding process. With SSO, a returning corporate client can log in using their enterprise account credentials, ensuring a seamless experience. For new users discovering the site, a social login option allows quick registration and login using their social media accounts.

Implementation Example

Imagine your marketing team is launching a new campaign to boost registrations. By implementing SSO and social login through Core dna, users visiting the campaign landing page can log in quickly without creating new accounts. This reduces barriers to entry, increases the likelihood of registration completion, and ultimately enhances user satisfaction and engagement.

Benefits for Marketers

By leveraging SSO and social login, marketers can gather more data from social media profiles and corporate directories, providing richer customer insights. This data can be used to tailor marketing strategies, personalizing content and offerings based on user behavior and preferences across platforms.

Moreover, reducing the friction in the registration and login process often leads to higher conversion rates and improved user retention, crucial metrics for any online business.