Empowering Marketers with Saved Carts in Core dna

In the fast-paced world of e-commerce, maintaining customer engagement and minimizing cart abandonment are crucial for marketers. The "Saved Carts" feature within Core dna offers a robust toolset to tackle these challenges head-on.

How Saved Carts Work with Core dna

The saved carts feature allows users to keep their shopping carts accessible across multiple sessions. Customers can save their selections and retrieve them at any time, offering convenience and enhancing the customer journey.

Within the Core dna ecosystem, this feature integrates seamlessly, capturing cart data in real time and storing it securely. Marketers can use this information to personalize follow-up communications, target remarketing efforts, and even offer incentives to convert saved carts into sales.

Benefits for Marketers

• Improved customer retention: Saved carts reduce the friction in completing purchases, encouraging return visits.
• Enhanced data analytics: Understand customer preferences and behavior to tailor marketing strategies effectively.
• Customizable campaigns: Leverage saved cart data to create personalized email campaigns and promotions.

Key Specifications

Practical Use Case

Consider a retail brand using the full potential of the saved carts feature. A user browses your e-commerce site on a smartphone during their morning commute, adding items to their cart but doesn’t complete the purchase. Later, when the user logs in on a desktop at home, they find their cart contents waiting. Not only does this functionality enhance the shopping experience, but it also allows the brand to send personalized reminders and special discounts on the saved items.

For implementation, marketers can design a workflow within Core dna where cart data is segmented according to user activity and preferences. Automated tasks may include sending a "Recently Saved Items" reminder or an "Item Back in Stock" alert. Integrating these with marketing campaigns ensures that any saved cart data reinforces strong, targeted promotional efforts.

Conclusion

The saved carts feature in Core dna not only optimizes the customer purchasing journey but also significantly enhances a marketer's ability to personalize and target campaigns. By keeping saved cart data accessible and actionable, marketers can drive conversions and nurture long-term customer relationships.