Core dna Pinned Products

For marketers looking to highlight specific products on their online store, Core dna's Pinned Products feature offers a strategic advantage. This feature enables eCommerce managers to "pin" products to specific locations across their digital storefront. Whether it's on the homepage, a category page, or during checkout, pinned products are a way to ensure your audience sees your most important or best-selling items at the right moment.

How Pinned Products Work

In an increasingly competitive digital landscape, standing out is more than just having quality products. It involves effective product placement to maximize visibility and sales. The Pinned Products feature on Core dna allows marketers to strategically control product placements. Here’s how:

• Select Products: Choose which products to pin based on various strategies such as sales performance, latest arrivals, or promotional campaigns.
• Flexible Placement: Products can be pinned across different pages including homepage, product pages, or even in shopping cart suggestions.
• Dynamic Updates: As marketing needs change, so can your pinned products for adaptive campaigns.
• Integration with Analytics: Understand the performance of your pinned products via integration with Core dna analytics tools.

Use Cases and Implementation

Imagine running a special promotional campaign for a new product line. With Core dna’s Pinned Products, you can ensure your key items are displayed prominently to capture customer attention immediately upon visiting your store. For instance, a retailer might pin new arrivals or bestselling products on the homepage to drive customer interest and boost conversions.

Implementation example:

1. Navigate to your product settings in Core dna.
2. Select the products you wish to pin, and choose their placement locations across your site.
3. Monitor performance using built-in analytics to adjust your strategy as needed.

Summary Table of Key Specifications

Marketing Benefits

Leveraging the Pinned Products feature can significantly enhance your marketing strategy by ensuring that the most relevant products are highlighted to promote sales. By strategically placing these products, marketers can drive product visibility, increase conversion rates, and ultimately boost revenue.