How Drip Campaigns Work with Core dna

Through Core dna, drip campaigns are automated sets of emails that are sent to prospects over time based on specific actions taken or time intervals. This process is streamlined in the Core dna platform, where marketers can set triggers for email sends, create personalized messages, and track engagement metrics—all from one interface.

The core advantage of using Core dna for your drip campaigns is the unified dashboard that offers both the tools to create and the analytics to refine campaigns. The platform allows easy segmentation of your audience based on behavior, engagement, and other custom criteria.

Key Features and Comparisons

Practical Use Case

Consider a clothing retailer launching a new product line. Using Core dna's drip campaign feature, the marketing team can create a series of personalized emails targeted at previous customers who have shown interest in similar products.

First, the team would segment their audience based on past purchase behavior and product interest. Next, they'd design a series of emails that gradually introduce the new product line, highlight its unique features, and include timely promotions or special offers.

Each email in the campaign might be triggered by different actions, such as opening a previous email or clicking a link to the product page. The Core dna platform would manage this automatically and provide detailed reports on how each recipient interacts with the campaign, allowing for real-time adjustments and optimization.