Free gift with purchase
Boost sales with strategic giveaways using Free Gift with Purchase.
Free Gift with Purchase Feature
The Free Gift with Purchase feature is a strategic tool designed to enhance customer engagement and sales by offering a complimentary product to customers who meet specified purchase conditions. This feature is seamlessly integrated into Core dna, allowing marketers to run sophisticated promotional campaigns with ease.
Integration with Core dna
Core dna provides a robust e-commerce platform that supports a wide range of marketing automation and e-commerce functionalities. The Free Gift with Purchase feature is implemented using Core dna's flexible rule-based system, enabling marketers to specify conditions such as minimum purchase value or the purchase of specific items. The platform's intuitive interface ensures that these promotions are easy to set up and adjust as needed.
| Feature | Description |
|---|---|
| Configuration Options | Allows customization of conditions for gift eligibility based on purchase value or product categories. |
| Automation | Automatically applies the promotional gift to eligible orders once the conditions are met. |
| Real-time Analytics | Provides data tracking and reporting on promotion performance. |
| User Experience | Enhances customer shopping experience by showing gift options at checkout. |
| Integration | Seamless integration with existing Core dna modules for a cohesive approach to marketing. |
Practical Use Case
Consider an online store specializing in skincare products. The marketing team decides to launch a campaign to boost sales of their new moisturizer. By using the Free Gift with Purchase feature in Core dna, they set up the following campaign:
- Customers receive a free travel-sized serum with every purchase of $50 or more.
- The offer is prominently displayed on their website and social media platforms.
- Core dna automatically applies the gift at checkout without disrupting the customer journey.
- The marketing team monitors the engagement and conversion rates through Core dna's analytics.
The result is an increase in both average order value and customer satisfaction, proving that the strategic giveaway not only incentivizes purchases but also strengthens customer loyalty.
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