Endless Aisle: Seamless Integration with Core dna

Endless aisle enables retailers to leverage their digital channels alongside physical stores by offering an unlimited range of products without being constrained by physical space. With Core dna, endless aisle becomes a powerful part of your omnichannel strategy, allowing products to be sold online, in stores, and beyond.

Understanding the Endless Aisle Feature

The endless aisle concept refers to providing customers access to your full product inventory in the store by using kiosks or tablets. This integration allows retailers to effectively manage product offerings and inventories, even beyond what is present on the physical shelves. By utilizing Core dna’s capabilities, endless aisle can act as a bridge between physical and digital retail environments.

How Endless Aisle Works with Core dna

• Seamless Integration: Links your digital and physical store inventories so you never miss a sale.
• Real-Time Updates: Ensure product availability information is always current across all platforms.
• Omnichannel Experience: Offers customers a consistent shopping experience, increasing engagement and satisfaction.
• Enhanced Data Insights: Provides valuable insights into customer behavior and inventory turnover.

Benefits for Marketers

Using the endless aisle feature with Core dna supports innovative marketing strategies by expanding the reach and accessibility of your products. Marketers can:

• Offer personalized recommendations based on browsing history and preferences.
• Launch targeted promotions to in-store customers directly through kiosks.
• Collect data on how customers interact with products, refining marketing strategies.

Key Specifications

Practical Use Case: Implementation Example

Imagine a customer entering a brick-and-mortar store, intrigued by the idea of finding everything they need without browsing endless aisles. By implementing kiosks equipped with Core dna’s endless aisle solution, customers can search for any product available in the store's inventory. Not only does this allow customers to find items not physically present in the store, but it also enables them to place an order directly for home delivery if required.

For example, a customer entering a footwear store finds a specific size and style unavailable at that location. Using the kiosk powered by Core dna, they find the desired product in another location, order it, and choose to have it shipped to their home. This enhances customer satisfaction and ensures no sales are lost due to limited in-store inventory.