Dynamic Sorting Rules
Dynamic sorting rules in Core dna allow marketers to automatically organize content and products in a way that is most relevant to their audience. This feature enables dynamic control over how listings are arranged on webpages, adapting to user behavior, market trends, and business priorities.
How Dynamic Sorting Works with Core dna
Within Core dna, dynamic sorting rules can be configured to react to real-time data. Marketers can set parameters based on different criteria such as most-viewed items, sale trends, inventory status, or even promo-specific rules. When set up, these sorting rules automatically adjust the order of displayed items based on the conditions specified.
For instance, during a holiday sale, products marked as "On Sale" can automatically move to the top of the listing. Alternatively, if data shows an increase in views for certain blog content, articles can rearrange to feature the most popular ones first.
Key Specifications
| Feature | Specification |
|---|---|
| User Input | Criteria-based |
| Real-time Adjustment | Yes |
| Integration with Data Analytics | Built-in Support |
| Customization | Custom Attributes & Rules |
| Automation | Automated Rule Execution |
Practical Use Case
Imagine a retail company using Core dna to manage their online storefront. During seasonal promotions, the company wants to highlight products with the highest discounts and move slower-selling inventory upwards to clear stock efficiently. By implementing dynamic sorting rules, the marketing team sets logic conditions where products with discounts over 50% automatically prioritize in their respective categories. Additionally, any item with an increase in customer interest, measured by views or interactions, rises in rank. As a result, the marketing strategy becomes both automated and responsive.
To implement, the team navigates to the Core dna sorting interface, selecting criteria such as discount percentage and view metrics. After testing and reviewing results, they activate the live sorting logic, ensuring the storefront always displays the most relevant and desirable products to customers.
Benefits for Marketers
- Increased efficiency with automated rule-based sorting.
- Enhanced user experience with relevant content display.
- Greater market responsiveness driven by real-time data.
- Improved campaign outcomes by strategic visibility of key products.