Dynamic Pricing per Variant

Understand how dynamic pricing per variant enhances your marketing strategies with Core dna.

Feature Overview

Dynamic pricing per variant is a powerful feature that allows businesses to tailor pricing strategies for different variants of their products. With Core dna, this feature can be effectively managed through a flexible and intuitive interface. Marketers can use dynamic pricing to optimize sales by adjusting prices based on real-time data, such as demand fluctuations, customer profiles, or competitive pricing.

How It Works with Core dna

Core dna enables seamless integration of dynamic pricing algorithms into your eCommerce platform. The system allows for the definition of rules and conditions that automatically adjust pricing for individual product variants. Whether it's size, color, or configuration, each variant can have its own set of pricing rules, making it easy to respond quickly to market changes.

Benefits for Marketers

• Flexibility: Adjust pricing for each product variant on the fly.
• Competitiveness: Ensure pricing is always competitive by responding to market changes.
• Increased Revenue: Maximize potential revenue by aligning prices with demand dynamics.

Key Specifications

Practical Use Case

Imagine you are a retailer selling a popular line of sneakers. During an upcoming sports event, demand for specific variants such as team colors or sizes might surge. With dynamic pricing per variant through Core dna, you can set up rules to automatically increase prices for these variants as demand increases, optimizing your profit margins. For instance, if red sneakers in size 10 start selling rapidly, the system can adjust the price upwards within your specified limits.

Implementation Example

Using Core dna's dynamic pricing feature, you set a base price for your sneaker line. You then add rules that if a particular color or size exceeds a certain sales threshold, prices will increase by a predetermined percentage. In the dashboard, you can monitor sales trends and adjust rules as needed to remain competitive and profitable. This ensures you're capitalizing on market opportunities while maintaining customer satisfaction.