Donation Products in Core dna
Donation products feature offers an innovative way for organizations and non-profits to raise funds seamlessly through their digital storefronts. This functionality is integrated within Core dna, enabling marketers to effectively tap into charitable giving directly through their e-commerce platforms.
How it Works
In Core dna, donation products can be integrated as part of your existing e-commerce offerings, allowing charities, non-profits, and even businesses with corporate social responsibility programs to solicit funds effortlessly. With this feature, you can add donation products similar to any other product type on your online store. Marketers can set up donation tiers, suggest contribution amounts, and customize the donation field to maximize engagement and conversions.
One of the key aspects of this feature is the flexibility it offers. Donation products can be presented as standalone items in your product catalog or as an add-on option that customers can choose at checkout. This integrated approach helps maintain brand consistency while providing an additional channel for fundraising.
| Feature | Description |
|---|---|
| Integration | Seamless integration within existing storefront |
| Customization | Configurable donation amounts and tiers |
| User Experience | Smooth, customer-friendly interface |
| Reporting | Track and report on donations received |
Practical Use Case
Consider a non-profit organization looking to leverage their online presence to increase donations. By using the donation products feature on Core dna, they can create a dedicated section on their website for fundraising. This section might include multiple donation products at different price points such as $10, $25, and $50 with descriptions that explain how each contribution will be used.
When customers browse the site, these donation options can appear alongside traditional e-commerce products, allowing visitors to easily add a donation to their shopping cart before proceeding to checkout. During the checkout process, there is an option to add a donation as a part of the purchase or as an independent transaction.
Post-purchase, the organization can analyze the results through Core dna’s reporting tools, allowing them to gain insights on which donation tiers are most popular and to refine their strategy as needed.
Implementation Example
To implement donation products on your Core dna platform, navigate to the product management section of your dashboard. Create a new product and select “Donation” as the product type. From here, set configurable donation tiers that best suit your campaign needs. Customize donation options directly to align with your marketing strategy and ensure they are visible on pertinent pages within your store.
Ensure your marketing campaigns highlight the availability of these donations and consider utilizing pop-ups or banners that draw attention to ongoing philanthropic efforts. Engage with donators post-donation through thank you emails and updates, facilitated directly from your Core dna interface.