Discount rules engine
Automate discounts with Core dna's rules engine for effective campaigns.
Discount Rules Engine
The Discount Rules Engine is a powerful feature that integrates seamlessly with Core dna to offer marketers an efficient way to boost sales and customer satisfaction. This feature allows businesses to create complex discounting solutions that can be applied across online stores or specific campaigns, all while remaining easy to manage directly within Core dna’s user-friendly interface.
How It Works with Core dna
Leveraging Core dna’s robust framework, the Discount Rules Engine can be utilized to craft a variety of discount types including percentage-off, buy-one-get-one (BOGO), and tiered pricing discounts. With Core dna, you can combine these discount rules with customer data and segmentation tools to target specific audiences, thus making your discount strategies more effective and personalized.
The engine allows for setting conditions based on criteria such as cart value, product categories, and customer purchase history, which are stored within the Core dna ecosystem. Marketers can design rules that automate these discounts, ensuring the right customers receive the right offers at the right time.
Key Features & Specifications
| Feature | Description |
|---|---|
| Custom Discount Types | Create various discount methods such as percentage-off, fixed amount, and dynamic markdowns. |
| Customer Segmentation | Utilize data to target specific customer groups and tailor discounts accordingly. |
| Automated Application | Automatically apply discounts based on predefined rules and conditions. |
| Detailed Analytics | Gather insights on the performance of discount campaigns and iterate based on data-driven findings. |
| Campaign Scheduling | Plan and schedule your discount campaigns in advance to coincide with marketing efforts. |
Practical Use Case
Consider an e-commerce store that wants to increase sales around the holiday season. By using the Discount Rules Engine, the marketer can set up a campaign offering a 20% discount on all products for customers who have previously purchased more than twice from the store. The marketer can segment these customers based on order history stored within Core dna. Additionally, they could offer an additional 10% off on the next purchase if the cart value exceeds $150, creating a tiered discount approach that incentivizes larger purchases.
Implementation Example
To launch this campaign, the marketer would configure the Discount Rules Engine from the Core dna dashboard, defining the customer segment criteria and selecting the discount rules to apply. Once set, the engine automatically manages the application of discounts, ensuring that only eligible customers receive the offers, thus maximizing efficiency and the return on marketing spend.
Overall, the integration of the Discount Rules Engine makes it easier for businesses to execute sophisticated pricing strategies within a streamlined and scalable technology stack provided by Core dna.
No FAQ is available for this product