Customer Group Pricing | Flexible Pricing Strategies

Implement tailored pricing strategies with Customer Group Pricing on Core dna. This extensive guide explains how this feature enables marketers to segment customers by specific groups and customize pricing for each, boosting sales and enhancing customer loyalty.

Understanding Customer Group Pricing with Core dna

Customer Group Pricing in Core dna provides businesses the capability to set different pricing structures for distinct customer segments. By using this feature, marketers can reward loyal customers, offer discounts to large buy-in groups, or handle separate pricing strategies across various markets or demographics. This flexibility helps in aligning pricing with business goals and customer needs, offering a personalized shopping experience.

How It Works

The Core dna platform integrates seamlessly with your existing eCommerce toolkit, allowing the creation and management of customer groups directly within the system. Here's how it typically functions:

• Creation of Customer Groups: Define groups based on various criteria such as purchase history, location, or special memberships.
• Assign Pricing Rules: Assign customized pricing rules to each group, which can include discounts, special offers, or exclusive deals.
• Monitor and Adjust: Constantly monitor the effectiveness of each pricing strategy and make adjustments as necessary for optimal results.

Key Specifications

Practical Use Case

Consider a business that runs a seasonal loyalty program. Using Customer Group Pricing, they can easily set up a group for program participants and offer them exclusive holiday discounts. By analyzing the buying patterns throughout the holiday season, the company can adjust pricing strategies to better meet demand and maximize sales efficiency.

Implementation Example

Imagine a winery that sells to both casual customers and wine club members. With Customer Group Pricing, they can create a group for club members that offers them a 15% discount on all purchases, alongside exclusive promotions. Meanwhile, casual visitors can engage with periodic discount campaigns, effectively increasing membership interest and boosting overall sales.