Feature Overview

Core dna’s custom events and reports feature allows marketers to create unique tracking and analytics systems tailored to their specific business goals. By defining custom events, you can gain insights into user interactions that standard metrics might miss. These events can be tied to various user actions, such as form submissions, product page interactions, and more.

The real power comes from the ability to generate reports based on these custom events, providing detailed insights into customer behavior and campaign performance. This feature is ideal for businesses looking to refine their strategies via data-driven decisions.

How It Works

Marketers can set up custom events using Core dna's intuitive interface. By specifying actions to track, such as clicks, purchases, or specific user journeys, you can gather tailored data. These events are recorded and stored within Core dna, ready to be analyzed.

Creating custom reports involves compiling these events into comprehensive insights. Marketers have the flexibility to filter data by date ranges, user segments, and actions, allowing for granular analysis. Reports are generated using Core dna's built-in analytics tools, making it easy to visualize key metrics and derive actionable insights.

Specifications

Practical Use Case

Consider a marketing team at an e-commerce company aiming to optimize their sales funnel. By utilizing custom events in Core dna, they can track precisely when users leave their carts or complete a purchase. They can also monitor which product pages have higher engagement rates.

With the custom reports feature, the team can generate a report showing the correlation between a product page's design elements and user interaction metrics, such as time spent on page and click-through rates. This data helps them understand which design aspects aid conversions, guiding them to implement effective changes site-wide.

By pinpointing the most effective elements via custom reports, the team can iterate on their website design and content strategy, ensuring continuous improvement and increased conversion rates.