Coupon Stacking Rules in Core dna

Coupon stacking is an effective way for businesses to incentivize customers by allowing the combination of multiple coupons on a single transaction. Core dna provides a flexible solution for managing these coupon stacking rules by integrating this functionality seamlessly into its eCommerce platform.

Understanding Coupon Stacking with Core dna

Within Core dna, the feature allows marketers to set up rules governing how multiple discounts can be applied, either cumulatively or selectively, to enhance the shopping experience while protecting profit margins. By defining these rules, businesses can drive sales while maintaining control over the discounts offered to customers.

How It Works

• Creation of Parent Coupons: Marketers can create parent coupons within Core dna that allow stacking. These act as master coupons which can have multiple child coupons attached for stacking.
• Defining Stackability: Each coupon can be configured regarding its compatibility with stacking. Marketers can set whether a coupon is stackable and define the priority of application.
• Conditional Rules: Set conditional rules under which stacking is allowed—such as valid product categories, minimum purchase amounts, or specific customer groups.
• Exclusions: Specify coupons or categories where stacking is not permitted to prevent over-discounting.
• Automated Application: Core dna's system automatically applies the highest allowed discount possible according to the stacking rules, without manual intervention.

Practical Use Case

Scenario: A retailer wants to boost sales during a holiday season by allowing customers to stack coupons, creating a more attractive pricing offer.

Implementation: Using Core dna, the retailer sets up the following stacking rules:

1. Create a primary holiday discount coupon with specific product category restrictions.
2. Establish a stacking rule allowing loyalty program coupons to be combined with the holiday discount.
3. Ensure that both coupons are stackable, with the primary coupon set as the higher priority discount.
4. Define a minimum purchase amount condition to qualify for stacking these discounts.

By deploying these stacking rules, customers are encouraged to purchase more to benefit fully from the available discounts, while the retailer controls the conditions under which these discounts can be applied.

Core dna's approach to coupon stacking ensures that businesses can optimize their promotional strategies effectively, creating stronger engagement with customers while safeguarding margin integrity.