Collections & Curated Lists in Core dna

Empower your marketing strategies with dynamic content presentation through collections and curated lists within Core dna.

Overview

Core dna's Collections & Curated Lists feature provides marketers with the ability to organize content into thematic groups. This feature supports creating engaging narratives or providing enhanced user navigation on your digital platforms. With Core dna, you can dynamically generate collections based on predefined criteria or curate them manually, enabling personalized content discovery.

How it Works

The Collections & Curated Lists feature in Core dna allows marketers to select content items, such as articles, products, or media files, and compile them into cohesive units. These collections can be displayed attractively on websites, enhancing user engagement by highlighting relationships between content pieces. Curated lists can be used to emphasize expert selections or popular content, further driving user interest and retention.

Core dna enables real-time updates to these collections, allowing marketers to respond swiftly to trends and optimize the content shown to users. The integration with Core dna’s robust content management system ensures that all content within a collection is easily accessible and can be tagged, searched, and filtered as needed.

Key Specifications

Use Case and Implementation Example

Let's consider a practical implementation for an online bookstore leveraging Collections & Curated Lists. A marketer wants to enhance shopper engagement by showcasing thematic book collections such as "Summer Reads," "Award Winning Authors," or "New Releases" efficiently within the Core dna platform:

• The marketer sets up automated rules within Core dna to dynamically populate collections such as "Best Sellers" each week based on sales data.
• For curated lists like "Editor's Picks," manual selection is performed by a team of experts who highlight their personal favorites.
• Using Core dna, these collections are styled consistently with the website’s design and updated in real-time, ensuring fresh content is always available to site visitors.
• The ability to track user interaction with these collections allows marketers to refine lists further, encouraging higher conversion rates.

Conclusion

Integrating Collections & Curated Lists in Core dna offers marketers a sophisticated toolset to enhance content delivery and engage audiences through strategic storytelling. With its dynamic updating, seamless CMS integration, and personalization capabilities, Core dna empowers marketers to create meaningful user experiences that drive brand loyalty and business success.