Boost/Bury Rules: Enhance Your Core dna Strategy
The Boost/Bury Rules feature is a powerful tool designed to give marketers control over the sequencing and prioritization of content within Core dna. It allows you to promote specific content (Boost) or demote it (Bury) based on strategic business goals. This feature seamlessly integrates with Core dna's content management capabilities, offering a flexible approach to content visibility and engagement.
How Boost/Bury Rules Work with Core dna
Core dna's Boost/Bury functionality operates by applying specific rules that determine content visibility across digital platforms. It can be used with various content types managed in Core dna, including blog posts, product listings, and multimedia assets. Marketers can define criteria that will trigger boosting or burying actions, such as dates, user interactions, or specific tag attributes.
- Boost Rules: Automatically promote content in search results or featured sections, increasing exposure.
- Bury Rules: Demote content visibility, reducing its prominence in search results or sections. Ideal for seasonal content or demoting outdated information.
Key Specifications
| Features | Boost | Bury |
|---|---|---|
| Priority Adjustment | Increases content priority in listings | Decreases content priority in listings |
| Rule Criteria | Tags, interactions, dates | Tags, interactions, dates |
Practical Use Case
Imagine a scenario where an ecommerce platform wishes to promote a new line of eco-friendly products. Using Boost rules in Core dna, the marketing team can set up criteria so that all content tagged with "eco-friendly" is prioritized in search results and featured product sections for a set campaign period. Conversely, they can use Bury rules for older product lines that are out of stock or no longer meet current marketing objectives, ensuring they are less visible to users.
Implementation Example
To implement Boost/Bury Rules, marketers can access the Core dna dashboard where they can create and manage rules. By selecting the desired criteria and applicable content types, they can automate the adjustment of content visibility to align with promotional calendars or inventory levels. For instance, a retailer can schedule boosts around Black Friday to highlight special deals and bury non-relevant offers.