Product Badges & Labels

Within the modern e-commerce ecosystem, visual cues such as product badges and labels have become pivotal tools in driving customer engagement and conveying important information at a glance. In Core dna, these features are seamlessly integrated to bolster your marketing efforts and enhance overall customer experience.

How Product Badges & Labels Work on Core dna

Product badges and labels in Core dna are functionalities that allow marketers to add visual indicators to product images or listings. These badges often signify special attributes, promotions, or statuses that products hold, for example, "New Arrival," "Best Seller," or "Limited Edition." These can significantly enhance the visibility of important information about the products, directly within product category pages or thumbnails.

Within Core dna, implementing these badges is highly streamlined, allowing for easy customization and application without the need for complex coding. Marketers can utilize a user-friendly interface to choose from a variety of pre-designed badge templates or create custom ones to match their brand’s identity. These badges can be conditionally displayed based on real-time inventory data, promotional periods, or specific product attributes, thereby offering dynamic and automated updates.

Key Specifications

Practical Use Case

Consider an online fashion retailer running a seasonal sale. Using Core dna’s product badge and label functionality, the marketing team can effortlessly highlight sale items with an eye-catching "Summer Sale" badge. As inventory levels change or as new items are added to the sale, the system can automatically update the product listings to reflect these changes, ensuring customers always have the most relevant and up-to-date information.

The marketing team can also utilize a "Limited Stock" badge for high-demand items, creating a sense of urgency among customers, which can help reduce inventory quickly. This method also lends itself to experimenting with different callout strategies across target demographics, analyzing real-time data to fine-tune marketing strategies effectively.

Implementation Example

Once logged into Core dna, navigate to the product management section. There, use the badge creation tool to select either a standard badge or design a custom one. Assign specific criteria or rules for each badge – for example, "New Arrival" badges can be set to appear on new products added within the last 30 days. After creating these rules, Core dna will dynamically apply these visuals across the relevant places as set in the platform’s templates.

This ensures that all product listings are visually consistent and that critical product information is always highlighted to boost visibility and attract more clicks.