Hybrid CMS | Core dna

Discover the seamless integration of traditional and headless CMS capabilities with Core dna's Hybrid CMS.

Understanding Hybrid CMS with Core dna

Core dna's Hybrid CMS combines the best of both worlds: traditional CMS and headless CMS. It allows marketers to manage content efficiently while providing the flexibility to deliver content across various platforms. This dual approach ensures that you can maintain the ease of use of a traditional CMS while leveraging the advanced delivery capabilities of a headless system.

How It Works

With Core dna's Hybrid CMS, content is stored in a centralized repository. This content can be edited, managed, and published through an intuitive interface that resembles traditional CMS platforms. However, unlike a traditional CMS, a Hybrid CMS enables the same content to be delivered via APIs to any digital device or platform, such as websites, mobile apps, or IoT devices.

Benefits for Marketers

• Flexibility: Deliver content to any channel without the need for multiple CMS platforms.
• Scalability: Easily scale and expand content delivery as your business grows.
• Efficiency: Streamline content management processes with a single platform.
• Consistency: Ensure a consistent brand message across all digital touchpoints.

Key Specifications

Practical Use Case

Imagine a global retail brand that needs to manage and deliver content to its website, mobile app, and digital kiosks in stores. Using Core dna's Hybrid CMS, the marketing team can create and manage content in one place and seamlessly deliver it to all platforms. For example, a new promotional campaign can be designed in the CMS, and with a single click, it can be published to the website, pushed to the mobile app, and displayed on in-store digital displays. This not only saves time but ensures that the brand message remains consistent across all customer touchpoints.

Implementation Example

To implement Core dna's Hybrid CMS, a company would start by integrating their existing content into Core dna's platform. This involves mapping out current content structures and setting up API endpoints for different delivery channels. Next, marketers and developers work together to customize the CMS interface and workflows to match the company's specific needs. Once set up, content can be managed and published effortlessly, with real-time updates available across all channels.

By adopting Core dna's Hybrid CMS, businesses can remain competitive in an ever-evolving digital landscape, providing their audiences with engaging and consistent content experiences.