Redirect management
Manage URL redirects effortlessly with Core dna's centralized dashboard, preserving SEO and user experience.
Redirect Management with Core dna
Managing redirects effectively is crucial for maintaining SEO value and providing a seamless user experience. Core dna offers a robust Redirect Management feature that integrates seamlessly into its digital experience platform, allowing marketers to effortlessly manage URL redirects across their sites.
How Redirect Management Works with Core dna
Core dna’s Redirect Management feature allows marketers to create, edit, and manage HTTP redirects from a centralized dashboard. This feature is designed to minimize the complexity involved in handling URL changes, thus preserving link equity and improving user experience. By using this feature, marketers can ensure their website visitors are directed to the correct pages, even when URLs change due to site restructuring, migration, or other updates.
Key Specifications
| Feature | Description |
|---|---|
| Centralized Dashboard | Manage all redirects from a single interface. |
| Bulk Redirect Options | Upload CSV files to handle multiple redirects efficiently. |
| 301 and 302 Redirects | Choose between permanent and temporary redirects. |
| Analytics Integration | Monitor the impact of redirects on site traffic. |
| SEO Preservation | Ensure link equity is maintained during URL changes. |
Practical Use Case
Consider a scenario where a marketing team is rebranding their product, resulting in a change of the primary URL structure. Using Core dna’s Redirect Management, they can easily implement a series of 301 redirects to ensure all old URLs automatically redirect to the new ones. This not only maintains the user experience by preventing 404 errors but also ensures that the SEO value of the old URLs is passed to the new ones, preserving search engine rankings.
Implementation Example
After logging into the Core dna platform, navigate to the Redirect Management dashboard. From here, you can add a new redirect by selecting ‘Add Redirect’. Choose whether it’s a 301 or 302 redirect, enter the old URL, and specify the new URL. For bulk redirects, use the CSV upload option to streamline the process.
Once redirects are set up, utilize the integrated analytics to track the performance and ensure no traffic is lost in the transition.
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