Hreflang & Locale Tags with Core dna

Learn how Hreflang and Locale Tags are integrated into Core dna, helping marketers efficiently target multilingual audiences and improve search engine optimization across different regions.

Understanding Hreflang & Locale Tags

Hreflang tags are HTML attributes used to specify the language and geographical targeting of a webpage. These tags are essential for websites that have content in multiple languages and aim to serve users in different regions. Locale tags, on the other hand, refine this process further by specifying not just the language, but also the specific variant of that language as used in a particular region.

How It Works with Core dna

Core dna offers seamless integration of hreflang and locale tags, allowing marketers to manage multilingual content efficiently. With Core dna's content management system, you can define different versions of your content for specific languages and regions. The platform automatically generates and inserts the correct hreflang and locale tags in the HTML, ensuring that search engines serve the correct version of your content to users based on their language settings and geographical location.

Key Features

• Automated Tag Generation: Core dna automatically generates hreflang and locale tags for your multilingual content.
• SEO Optimization: Improve your visibility in search engines by serving the right content to the right audience.
• Geographical Targeting: Target users in specific regions effectively.
• Easy Management: Manage multiple language versions of your content from a single platform.

Summary Table

Practical Use Case

Implementation Example:

Consider a global e-commerce company using Core dna to reach customers in both the United States and France. With the platform's capabilities, the company can create two versions of its product pages: one in English for the US market and another in French for the French market. Core dna automatically generates hreflang tags for these pages, such as <link rel="alternate" href="https://www.example.com/en-us" hreflang="en-us" /> and <link rel="alternate" href="https://www.example.com/fr-fr" hreflang="fr-fr" />, ensuring users see the right page based on their location and language preferences.

This approach not only improves user experience by serving content in the user's preferred language but also boosts the company's SEO performance, as search engines can accurately index and serve the correct content version to users across different regions.