Geotargeting with Core dna

Harness the power of location-based marketing with Core dna's geotargeting feature, designed to deliver region-specific content and offers to your audience.

How Geotargeting Works with Core dna

Geotargeting in Core dna allows marketers to tailor their content based on the geographic location of their audience. By identifying a user's location through IP address analysis, Core dna can serve customized content to enhance user experience and engagement. This feature is particularly useful for businesses looking to connect with local customers, run region-specific promotions, or provide information relevant to a user's locale.

Integration with Core dna

Core dna's geotargeting feature is seamlessly integrated into the platform’s core architecture, allowing easy setup and deployment. Marketers can create location-based campaigns directly from the Core dna dashboard, where they can define specific geographic parameters and associated content. This ensures that the right message reaches the right audience at the right time, maximizing the impact of marketing efforts.

Features & Capabilities

• Location Detection: Automatically detects user location through IP or GPS.
• Content Personalization: Delivers content based on user location.
• Campaign Analytics: Provides insights on the performance of location-based campaigns.
• Multi-Region Support: Manage multiple geotargeted campaigns across different regions.

Practical Use Case

Consider a retail chain with stores across multiple cities. By using Core dna's geotargeting, the chain can display different promotions to users in different cities, all from a single platform. For instance, a summer sale could be promoted in Miami, while winter gear discounts are advertised in Denver. This ensures relevant content is delivered to the appropriate audience, enhancing customer satisfaction and driving sales.

Implementation Example

In the Core dna dashboard, a marketer can set up a geotargeting campaign by selecting the desired geographic regions and linking them to specific promotional content. The platform's intuitive interface allows for easy management and adjustments as needed, with real-time analytics to track success and engagement.

Key Specifications