Conferences & Events

Core dna empowers marketers to manage, organize, and execute conferences and events seamlessly. With an integrated approach that combines content management and event optimization, Core dna provides a robust framework to enhance audience engagement and streamline event logistics.

How Conferences & Events Work with Core dna

The Conferences & Events feature in Core dna is designed to centralize the management of all event-related activities. It integrates seamlessly with Core dna's content management system, ensuring all event data is up-to-date and easily accessible. Marketers can leverage the suite to handle event registration, guest communication, agenda management, and feedback collection, all from a single platform.

Key Features:

• Centralized Event Management: Organize and manage multiple events across different locations with ease.
• Integrated CRM: Utilize Core dna's CRM functionalities to manage guest lists and personalize communication.
• Analytics and Reporting: Access detailed analytics and reports to measure event success and gather insights.
• Customizable Registration Forms: Create and manage custom registration forms tailored to your event needs.

Specifications

Practical Use Case

Imagine organizing an annual tech conference that attracts industry leaders from around the globe. Core dna's Conferences & Events feature streamlines the management process, as follows:

1. Create a detailed event page within Core dna's CMS, providing all necessary event information in one place.
2. Set up and customize registration forms to collect attendee information and manage ticket payments efficiently.
3. Utilize integrated CRM for targeted email marketing campaigns, increasing engagement before and after the event.
4. Leverage the analytics dashboard to track attendee behaviors and gather feedback to improve future events.

This approach not only enhances operational efficiency but also boosts attendee satisfaction and engagement.

Implementation Example

For a company launching a new product, hosting a series of webinars or live product demonstrations can be an effective strategy. By using the Conferences & Events feature, the company can:

• Plan and publish event schedules directly integrated with existing marketing materials.
• Automate registrations and reminders, ensuring maximum participant turnout.
• Record and analyze live engagement to fine-tune marketing strategies and future events planning.

Such implementation ensures a smooth and engaging experience for the audience, reflecting positively on the company's brand and market reach.