How It Works

Core dna's Calendar & Events feature provides marketers with a powerful tool to schedule, manage, and track various events, both virtually and in-person. By seamlessly integrating with Core dna's comprehensive platform, this feature aids in enhancing marketing campaigns' efficiency, organizing promotional events, webinars, product launches, and much more.

The feature offers personalized event management, allowing marketers to create, edit, and manage events with ease. It also integrates with other Core dna functionalities such as CRM and email marketing, offering a holistic approach to customer engagement.

Key Specifications

Practical Use Case

Let's consider a scenario where a retail company is launching a new product. Using Core dna's Calendar & Events feature, the marketing team can set up a series of launch events spanning multiple cities. Each event can be customized with unique details and promotional materials tailored to the local audience. Integration with the CRM allows the team to segment the target audience and send personalized invitations. Automated reminders are dispatched via email and SMS, ensuring high attendance.

After the events, the team can generate analytical reports to evaluate the events' success in terms of participation, engagement, and conversion rates. This continuous feedback loop aids in refining future marketing strategies, culminating in enhanced customer satisfaction and brand loyalty.