Replatform the portfolio.
Replace the stack.For multi-property operators moving off a stack of 5 to 7 vendors. CMS, commerce, multi-property orchestration, integrations, and workflows on one platform. Configured per property.
Built for teams that outgrew their stack
Built for teams that outgrew their stack
You replatformed onto headless CMS + commerce + search + iPaaS + DAM two years ago. The integration surface is now larger than the monolith you replaced. The vendor count grew. The team shrank.
Learn moreA strong storefront engine is not a multi-property CMS. At portfolio scale, every storefront needs its own app stack and middleware. You run multiple storefronts and the middleware to glue them. The data model splits at the storefront boundary
Learn moreBuilt for content. Commerce, orchestration, and multi-property logic were always bolted on. The agency that built it holds the knowledge. The internal team has rotated. You're running three versions behind production because the cost of the next upgrade exceeds the cost of staying stuck.
Learn moreThe platform was meant to be simple. Then it became twenty plug-ins, a custom build on top, and an agency on retainer to keep them all talking. Security, performance, and integration risk scale with the plug-in count.
Learn more
Consolidation is the difference between a replatforming that ships and one that stalls halfway through the portfolio.
Connect Core dna to Claude or any MCP-compatible AI assistant and start managing your entire portfolio from a prompt. Behind the scenes, a live MCP server exposes 80+ agentic tools and 400+ API, so whatever you can do in the platform, your AI can do too.
Open and test environments by default. Decide which environments the MCP layer can touch. Production access is granted explicitly, per operator, per environment.
Your governance rules apply. The agent does not bypass governance; it operates inside it. Each property's approval rules apply to changes that touch that property. The agent waits on approval before shipping.
Per property, per operator, per diff. Every change is logged per property with the prompt, the operator, and the diff. The audit log is queryable and exportable for compliance reviews.
Independent of the rest of the portfolio. A bad change on one property rolls back independently. The rest of the portfolio stays as shipped. Rollback fires from the audit log without re-running the prompt.
The reason most portfolio replatformings stall past Property 3 is that the new platform absorbs less of the old stack than scoped. The six capabilities below decide whether you actually retire vendors, or whether Core dna becomes a seventh one in the stack you already have.
Multi-property architecture, native
Sites, stores, brands, locations, franchises, portals, dealer networks. Every property gets its own configuration and access rules.
CMS, commerce, and orchestration
Multi-property catalog, pricing, and customer graph share the same primitives across every property. One platform, not a stack.
Native multilingual and multi-currency
Canonical and hreflang per property domain. Multi-currency and tax per market. Regional data residency where required.
Orchestration without middleware
Scheduled imports, ERP sync, approvals, content propagation, notifications, configured in admin. Plus natural-language ops via Core dna MCP.
Real-time inventory and pricing sync
Each property's stock and pricing pulled live from your ERP or PIM. No manual updates. Cross-property inventory visible to every store.
Permission tiers and approval gates
Define what each property's team can edit, override, or approve. Forms, content, and workflows scoped per property. Audit every change.
Dealer, partner, and franchise portals
Branded portals for dealers, partners, and franchisees. Asset access, content delivery, ordering, and account management.
Managed infrastructure
Hosting, CDN, WAF, DDoS protection, autoscaling, zero-downtime deploys, security patches, core upgrades. All managed by us.
Plug into the stack you already run.
Certified integrations across payments, fulfillment, marketing, and analytics, with a marketplace that ships weekly.
We map your current state. Define the configured application end to end. Capture every workflow and integration before configuration begins. Most timeline overruns trace back to skipping or rushing this phase.
We configure the platform, multi-site, forms, catalog, workflows and wire in your existing systems.
Existing content migrated and mapped. SEO redirects, URL structures, and local content preserved. Each location's team onboarded.
Once live, you get a dedicated managed services team. one accountable owner, weekly status, change-request discipline.
| Capability |
Composable stack
Headless CMS + commerce + search + iPaaS + DAM |
Monolithic legacy
Sitecore, Adobe, Salesforce Commerce Cloud, SAP Commerce |
Core dna configured platform
One platform, every property, configured |
|---|---|---|---|
|
Time to first property live
How fast the first property is shipping |
6-12 months Integration work is the binding constraint, not platform configuration. | 9-18 months Vendor SI engagement scales with platform complexity. | 12-18 weeks Remaining portfolio rolls out in waves across 4-9 months. |
|
Cost shape
How spending grows with the portfolio |
Linear Each vendor multiplies subscription and integration cost. Middleware adds a recurring five- or six-figure annual line item on top of every vendor in the stack. | Large capex Large upfront licence plus implementation 3-5x licence. Ongoing maintenance team required. | Shared platform Single platform subscription, plus configuration project, plus managed services. Properties unlimited at every tier. |
|
Who owns the integration surface
Where the integration debt sits over time |
You do Across every vendor pair. Vendor-pair integrations drift. Ownership becomes fuzzy. | Your SI Until they rotate off the account. | The platform Integrations are configured in admin, not custom-coded between vendors. |
|
Adding a property
What it takes to bring on the next property |
New project New integration project. Multiply by the vendor count. | Engineering project On the existing instance. | Configuration Configure a property in admin. No new project. |
|
Where it breaks
The failure mode you're walking into |
Vendor drift Vendor-pair integrations drift. Ownership becomes fuzzy. Upgrades cascade. | Upgrade compound Upgrade windows compound. Custom logic erodes. Team rotates. | Capability compounds Configuration accumulates as platform capability instead of as maintenance debt. |
Pilot live in 12 to 18 weeks. Rest of the portfolio over 4 to 9 months.
SEO preservation is part of Phase 1. Redirect matrix built and verified before any property goes live.
Property by property, with the old stack in parallel during cutover. Less than 2 hours of downtime per property is the target.
Yes. Your content, catalog, customer records, orders, and configuration export in standard formats at any time.
The work now is consolidation: replacing the middleware and the integration tax that compounded after the last move.
TCO typically improves as you remove vendors from the stack. How much depends on your portfolio. We work through the math with you.
Core dna is managed infrastructure. We handle hosting, security, performance, upgrades, and ongoing managed services.
One platform with content, commerce, and orchestration on the same data model, configured per property. The agentic layer is native, not bolted on.
We scope tightly in discovery, ship an MVP first, and roll the rest of the portfolio out in waves. Reference customers confirm directly.
See it configured for your stack.
Book a 30-minute call. We will walk you through how we would configure Core dna for your portfolio: which vendors we replace, which integrations we reuse, what the pilot property looks like, and how the rest of the portfolio rolls out across the next 4 to 9 months.