01
Health and wellness
Dental groups, fitness networks, allied health
Corporate launches a campaign once, locations inherit brand and offer. Local managers update hours, pricing, and staff bios.
MULTI-LOCATION OPERATORS
Launch, manage, and scale every service location
from one platform
For organizations with 30 to 500 service locations under one brand. CMS, commerce, scheduling, member portals, and the workflows between them. Configured to how you operate, not locked into how a SaaS thinks you should.
FOR MULTI-LOCATION SERVICES OPERATORS
30 to 500 locations under one brand. One platform behind every one of them.
YMCA of Greater Toronto
We needed to stop depending on developers every time marketing wanted to update a page or launch a campaign. Core dna gave us one platform our team actually owns - across every property, every location, every service category.
Saad Javed
Digital Director, YMCA of Greater Toronto
19
digital properties
440
locations
1
platform
1,000+
legacy redirects preserved
If you’re managing 200 locations
Brand drift
Every location freelancing their content updates. Wrong hours, stretched logos, last quarter's promo still live. You find out when a customer complains.
Disconnected tools
CMS, booking system, CRM, intranet, reporting. Five logins, five roadmaps, zero unified view. Marketing stitches it together by hand every Monday.
Stretched team
Growth comes in locations, not headcount. The work scales linearly. The team doesn't.
Slow campaigns
A promo that should reach every location in a day takes two weeks of emails, chases, and manual updates. By the time it's live, the moment has passed.
One structure. Local logic where it matters.
01
Multi-site architecture
One platform behind every site, location, campaign, language. Each property inherits brand and shared components, with local override on the fields you decide.
02
Master and local content model
Corporate publishes once. Local managers customise inside guardrails you set. Approval gates and rollback are built in. A brand update reaches every location at the same time.
03
Workflow and orchestration
Scheduled imports, third-party API sync, conditional approvals, notifications. Configured without custom middleware.
04
Headless, multilingual, region-resident
Launch in any language. Regional data residency. Headless APIs available when you need them.
Give every location the right local presence
Create structured local pages without turning every market into a cloned template. Configure content around services, teams, service areas, opening hours, local offers, FAQs, reviews, and market-specific details.
- Manage local pages from one platform
- Configure service areas by region, branch, or market
- Control templates and approved components
- Keep hours, phone numbers, services, and local details consistent
- Support location-specific FAQs, offers, and content
- Connect local pages to the right inquiry or booking flow
What you can coordinate from one platform
Core dna is built for brands that need to manage scale, multiple locations, multiple regions, local variations, without rebuilding for every new region, locking marketers out of changes, or adding three more vendors to your stack.
Multi-site architecture
One platform for every location, campaign, and regional site. Each property inherits brand, with local override on the fields you decide.
Brand governance
Lock what should never drift. Let local teams change what should be local. Corporate updates reach every location at the same time.
Approval workflows
Route content changes to marketing, operations, legal, or regional managers before they go live. Rollback is built in.
Portals
Give customers, members, employees, or location managers the right experience from one platform. No separate portal tool needed.
Integrations
Connect scheduling, CRM, payments, marketing automation, analytics, identity, and ERP via direct integrations or the Hooks engine.
Multilingual sites
Localize in the languages you serve. Regional data residency included. Corporate sees the full network. Locations see their own store.
Give corporate control without freezing local teams
Head office sets the structure. Local teams work inside it. Templates, permissions, approved assets, workflows, and publishing rules keep the brand consistent.
- Set brand rules at corporate
- Give local teams role-based access
- Approve changes only where needed
- Lock protected content, assets, and layouts
- Route updates to marketing, operations, or legal
- Keep a clear record of who changed what
Multi-location Services
Built for location operators. Configured for your shape.
Multi-site architecture, master and local content, workflows, forms, scheduling and integrations are the same across every service shape. What changes is how they are configured for the way your specific network operates.
02
Community and not-for-profit
YMCAs, community centres, libraries, social services
Multi-language regional sites, branch microsites, activity finder, donor pages, member portal - all configured on one platform.
03
Retail and trade services
Auto chains, home services, aftermarket networks
Location-level scheduling, service availability, central campaign rollout, and local pricing - without stitching five systems together.
04
Education networks
Childcare, tutoring, driving schools, training providers.
Program pages, registration flows, parent and student portals, location-level schedules, and approval workflows from one system.
Give every role the right workspace
Corporate sees the network. Regional managers see their markets. Local teams see their location. Support teams see the customer requests and workflows assigned to them. Same platform. Different views.
- Corporate dashboard
- Regional workspace
- Location manager access
- Marketing approval view
- Customer support view
- Field or service team portal
Six-phase delivery timeline
WEEK 1
Discovery & direct access
We map your current state. Define the configured application end to end. Capture every workflow and integration before configuration begins. Most timeline overruns trace back to skipping or rushing this phase.
WEEK 2 - 5
Architecture & brand configuration
We configure the platform, multi-site, forms, catalog, workflows and wire in your existing systems.
WEEK 6-7
Location migration & content setup
Existing content migrated and mapped. SEO redirects, URL structures, and local content preserved. Each location's team onboarded.
WEEK 8 -10
Go live, and we stay involved
Once live, you get a dedicated managed services team. one accountable owner, weekly status, change-request discipline.
Multi-location Services Platform Comparison
Why service networks outgrow their first stack.
Multi-location service businesses rarely fail because one tool is missing. They struggle when websites, local pages, booking flows, approvals, reporting, permissions, and integrations all grow in different directions. Core dna gives service networks one managed platform to configure, govern, and scale the operating model behind every location.
| Dimension | Stitched SaaS stack Fast to start harder to govern many tools · many contracts | Custom build Flexible engineering-heavy bespoke · dev dependent | Core dna Configured platform CMS + workflows + orchestration one platform · managed service |
|---|---|---|---|
Time to first location live How quickly the first usable location experience launches | Fast initially Quick to assemble for one or two locations, but the setup gets brittle as more tools and teams are added. | 9 to 18 months Longer delivery cycle because the platform, permissions, workflows, integrations, and interfaces need to be built. | ✓ 12 to 20 weeks Core workflows, templates, roles, and location rules are configured inside the platform instead of built from scratch. |
Cost shape How cost grows as the network expands | Compounding subscriptions Many small SaaS fees can look manageable early, but integration, reporting, support, and admin overhead grow over time. | Large capex High upfront development cost, followed by ongoing engineering, hosting, QA, security, and change-request costs. | ✓ Platform subscription One platform subscription, a configuration project, and managed services keep the commercial model clearer. |
Who maintains it The team responsible after launch | Your team Internal teams have to manage vendor updates, broken connections, access rules, reporting gaps, and workflow drift. | Your team + dev partner The business owns the roadmap, backlog, infrastructure decisions, testing, and technical debt with outside help. | ✓ Shared ownership Core dna manages the infrastructure and platform layer. Your team manages content, location data, and workflows. |
Changing a workflow How service processes evolve | New tool or workaround Changes often mean adding another plugin, forcing a workaround, or accepting that one system cannot match the process. | Developer ticket Even small operational changes can become backlog items that need requirements, development, testing, and deployment. | ✓ Configure in admin Rules, approvals, content flows, permissions, and location-level logic can be configured without rebuilding the system. |
Local customization How locations adapt without breaking the brand | Inconsistent Local teams may use different tools, pages, forms, campaigns, or assets, making brand control harder. | Possible but custom The rules can be designed, but every approval path, override, and permission model has to be specified and built. | ✓ Customize within bounds Corporate sets templates, components, approved assets, and governance rules. Locations customize inside those guardrails. |
Role-scoped access What corporate, regional, and local teams can see and change | Tool by tool Permissions have to be managed separately across CMS, forms, analytics, booking, CRM, and campaign tools. | Built into the spec Access models are flexible but need careful technical design, especially when regional and local teams overlap. | ✓ Role-scoped Corporate sees the network. Regional managers see their territory. Locations see their own content, tasks, and data. |
Network reporting Visibility across locations, campaigns, and operations | Fragmented Performance data sits across multiple systems, making rollups, comparisons, and location-level accountability harder. | Custom dashboards Reporting can be built, but it depends on clean data architecture, integrations, and ongoing maintenance. | ✓ Same dashboard, different views Network, regional, and location reporting can run from the same platform with role-specific visibility. |
Where it breaks The failure point as complexity increases | Integrations decay Each tool evolves independently. Connections break, data drifts, and teams create manual processes to close the gaps. | Maintenance debt The original build becomes harder to change as new locations, services, roles, and integrations are added. | ✓ Capability accumulates Configuration becomes reusable platform capability across locations instead of isolated custom work. |
| Best choice when | You are still small You need to get a few locations online quickly and can tolerate manual work between systems. | You need full ownership You have the budget, team, and long-term engineering appetite to own a bespoke platform. | Scale You need every location to move faster without losing governance, brand control, or operational visibility. |
Time to first location live
How quickly the first usable location experience launches
Stitched SaaSFast initially
Quick to assemble for one or two locations, but brittle as more tools and teams are added.
Custom build9 to 18 months
Longer delivery because the platform, permissions, workflows, and integrations need to be built.
Core dna✓ 12 to 20 weeks
Core workflows, templates, roles, and location rules are configured inside the platform.
Cost shape
How cost grows as the network expands
Stitched SaaSCompounding
Many small subscriptions plus integration, reporting, support, and admin overhead.
Custom buildLarge capex
High upfront development plus ongoing engineering, hosting, QA, and security costs.
Core dna✓ Clearer model
One platform subscription, a configuration project, and managed services.
Changing a workflow
How service processes evolve
Stitched SaaSWorkaround
Changes often mean another tool, another plugin, or a process compromise.
Custom buildDev ticket
Even small changes can become backlog items that need development and deployment.
Core dna✓ Configure
Rules, approvals, permissions, and location-level logic can be configured in admin.
Local customization
How locations adapt without breaking the brand
Stitched SaaSInconsistent
Local teams may use different pages, forms, tools, campaigns, or assets.
Custom buildCustom rules
Every approval path, override, and permission model has to be specified and built.
Core dna✓ Within bounds
Corporate sets templates and guardrails. Locations customize inside the rules.
Where it breaks
The failure point as complexity increases
Stitched SaaSIntegrations decay
Each tool grows independently, and teams create manual work to close the gaps.
Custom buildMaintenance debt
The original build gets harder to change as more locations and services are added.
Core dna✓ Capability accumulates
Configuration becomes reusable platform capability across the network.
Frequently asked questions
GET STARTED
See it configured for your network.
Book a 30-minute call. We will walk you through how Core dna would be configured for your specific operational shape, industry, and existing stack.