Where it all began

Our agency - bwired - was born

bwired is a leading full-service digital agency that was responsible for building and launching Australia's most well-known and leading companies, including SEEK, Frontier Touring, and others.

We built our SaaS CMS - Core dna

We got tired of building the same applications over and over again by hand for clients’ websites, so we built a SaaS platform before the term was even coined.

We launched a few more content products

In addition to a CMS, we built blogs, news, digital asset management, and document management applications to help businesses manage and scale their business.

We added another app to our family; Connections

With applications such as User Management, User Groups, Segmentations, Memberships and Forms, Connections application is what you might also call Customer Relationship Management (CRM).

We built and launched our first Commerce applications

We expanded our Content and Commerce applications

With the addition of our Franchise application, such as outlets, agents, and directories, we made B2B commerce possible.

Another family application added - Marketing

We expanded and created a whole lot of marketing applications that we decided they need to be their own family. We added applications such as events, ideas, polls, quotes, surveys and tickets.

Rebuild our Digital Experience Platform from the ground up

Core dna launches into the USA

Our CEO, Sam Saltis, packed his bags (and his whole family) and moved to Boston, MA.

Core dna's Digital Experience Platform 2.0 was born

Europe here we come

Not happy with just one office, we opened another office in Germany packed with beers and full-stack developers, or as we like to call them, unicorns.

Introducing Core dna's headless commerce

We're expanding to Asia and upgraded our content and commerce applications

While having to work remotely from the convenience of our own home due to COVID-19. We expand our network with partners in our region.